March 19, 2024 I Opening, Operations
Fender to Open New Corporate Co-Headquarters in Phoenix in 2025
RED Development, a commercial real estate company, has added Fender Musical Instruments Corp. (FMIC) to its tenant roster at PV, a redevelopment of the former Paradise Valley Mall in Phoenix, in a single-tenant office building set to open next year.
FMIC will be relocating its corporate co-headquarters from Scottsdale, Arizona, to the new space in Phoenix which will break ground later this year. FMIC also has a corporate co-headquarters location in Hollywood, California.
The new space will be a 80,000-square-foot, three-story building, which will open to team members in fall 2025. The new building, designed by SmithGroup, will be a dynamic hub for collaboration and will boast an array of cutting-edge facilities, including a dedicated model shop for its guitar and amplifier designers, a state-of-the-art sound room, along with meeting rooms and flexible workspaces strategically designed to foster teamwork and innovation.
“Fender’s decision to partner with RED Development reinforces our longterm commitment to Arizona and a local community we have called home since the early 1990s,” said Matt Janopaul, FMIC CFO. “Our building will foster a dynamic environment that attracts top engineering, finance, IT, product development, sales and supply chain talent. Most importantly, we believe that PV’s mixed-use offerings will enhance Fender’s culture of creativity and innovation and provide our team members with an exceptional workplace experience.”
Spanning more than 100 acres and situated in the heart of one of the most prominent neighborhoods in Phoenix, PV is a monumental mixed-use development. The master plan for the project features a plethora of dining, entertainment, retail, living and working experiences, which are linked to a more than three-acre, centrally located community open space with heavily landscaped multi-modal pathways. The scale of the project will redefine what live-work-play means.
“Welcoming an iconic brand such as Fender to PV is truly remarkable,” said Mike Ebert, managing partner at RED. “This partnership underscores the groundbreaking innovation coming to PV and the exciting developments that are shaping our community’s future.”
The first phase of the massive redevelopment will open later this year, including the 400-residence multi-family building, The Blake, by StreetLights Residential. Also opening in 2024 are Whole Foods Market, Blanco Cocina + Cantina, Flower Child, Trevor’s Liquor, Sephora, Aveda, Wren House Brewing Co. and Frost Gelato.
