June 19, 2020 I Acquisition
D’Angelico Acquires Supro and Pigtronix
D’Angelico Guitars has acquired the amplifier manufacturer Supro USA and boutique pedal company Pigtronix, both of which were previously owned by Absara Audio, located in Long Island, New York.
With a shared heritage as reignited legacy brands, D’Angelico Guitars and Supro have collaborated as a guitar and amp pairing in their marketing efforts before.
“We have always had a deep appreciation for Supro’s products and brand,” says D’Angelico Chairman John Ferolito Jr. “When the opportunity to acquire the brand arose, we didn’t think twice.”
“[That] all three companies having a home base in New York just amplifies the harmony these brands already share,” D’Angelico COO Jimmy Lovinggood said. “The last few months have been an extremely challenging time for businesses across the country and around the world — New York City especially. We began this acquisition many months before Covid-19, and although this is a challenging time for every industry, we truly believe in these brands and decided to move forward in full confidence.”
“The acquisition of Supro and Pigtronix by D’Angelico creates a trifecta,” says Dave Koltai, former co-owner of Supro and Pigtronix. “It’s a perfect fit, and I am thrilled to be able to continue making new gear for musicians around the world.” Koltai will now serve as chief technology officer, continuing to design and develop both Supro Amps and Pigtronix Pedals, alongside D’Angelico’s Executive Vice President of Product Development Ryan Kershaw. “This is going to allow us to take everything we do to the next level,” Kershaw said.
The brands will enter a transitional phase, developing a new company structure and revised product plan for 2021.
