November 05, 2022 I Technology
D’Addario Launches Reed Finder
One of the questions players answer to find their ideal reed on Reed Finder.
D’Addario Woodwinds has launched Reed Finder, an interactive tool designed for woodwind musicians to find the ideal reed for their setup. In partnership with Cartful Solutions, the simple, yet powerful recommendation engine sifts through hundreds of reed possibilities to align with each player’s needs.
“Reed Finder was conceived out of the insight that most players, across all levels of experience, are overwhelmed by the number of choices available and lack the detailed knowledge and experience to select a reed that’s best suited for their instrument, playing conditions, and stylistic goals,” said Andrew Whitelaw, global director of strategy. “Too often, players default to what they’ve always used because exploring is time-consuming and expensive. We built Reed Finder with the goal of taking the guesswork out — making it fun and easy to optimize your performance.”
On Reed Finder, players answer a series of questions about their instrument, playing conditions and style, which lets the tool find the ideal list of reeds. Questions include instrument type, genre, ensemble, reed priorities, tone, mouthpiece brand and type of musician.
Once completed, users receive their results with a “best match,” as well as other viable options. Reed Finder is available for saxophone (alto, tenor, soprano and baritone) and clarinet (Bb, Eb, alto, bass, and contrabass).
