D’Addario Foundation Teams Up with Retailers for Women’s History Month

To kickstart Women’s History Month and International Women’s Day 2022, D’Addario and the D’Addario Foundation have partnered with Sam Ash, Russo Music, Heid Music and Strings By Mail to raise funds for the Foundation’s Girls in Music Initiative. Created to help balance the tipped scales of gender in music, the fund provides transformative education, resources and mentorship to empower girls to thrive in art and industry.

This year, D’Addario is extending the celebration of International Women’s Day to a five-day event. On March 8, a portion of the purchase of any D’Addario product at Sam Ash, Heid Music, Strings By Mail or Russo Music in-store or online will be donated to the Foundation’s Girls in Music Initiative. In addition, D’Addario pledges to match up to 50% of the weekly sales at the above stores.

“The Ash Family is thrilled to be working with the D’Addario Family in this wonderful endeavor in benefit to International Women’s Day,” said Sammy Ash, COO of Sam Ash. “Our recently departed mother, Bernice, would have been especially proud.”

Since 2018, D’Addario has donated 50% of the net sales of D’Addario products to this initiative in select in-person and online stores on International Women’s Day. As a result, the Girls in Music Initiative has raised over $112,000 on International Women’s Day alone over the past four years. Additionally, the foundation partnered with the Tom Petty Estate to donate a portion of the proceeds purchased on their limited-edition Rodarte collection to the fund.

Programs supported by the Girls in Music Initiative include: The D’Addario Foundation’s All-Female Ascenté Chamber Orchestra & College Scholarship Program, the Women in Guitar & Women in Drums Scholarships at Musicians Institute, The D’Addario Music Business Scholarship at Hofstra University, Girls Write Nashville, Rock’ N’ Roll Camp for Girls and more.

“We are proud to partner with another family-owned business to put a spotlight on celebrating Women’s History Month & International Women’s Day,” said DeDe Heid, executive vice president of Heid Music. “Together we must continue to empower and invest in women and girls to create, connect, and grow. We can eliminate bias and make a strong future for all.”

daddariofoundation.org