December 09, 2024 I Partnership
Connolly Music, Blustream Announce Strategic Partnership
Connolly Music Company has announced a partnership with Blustream, a pioneer in post-purchase product experience platforms. This collaboration establishes Connolly as Blustream’s premier partner in the musical instrument industry, setting the stage for innovation and enhanced support for music retailers nationwide.
The partnership aims to revolutionize customer engagement by integrating Blustream’s technology with Connolly’s extensive industry expertise and reach. Blustream’s platform enables music dealers to connect with renters and customers through personalized, automated messaging, offering tailored instrument care tips, educational resources and purchase recommendations. Together, the companies will help retailers boost renter retention, drive revenue, reduce returns and maximize the lifetime value of each customer.
“Blustream has redefined customer experience by connecting brands with their audiences in meaningful, data-driven ways,” said Ken Rapp, CEO and co-founder of Blustream. “Our collaboration with Connolly Music will allow us to scale these capabilities, helping music retailers retain their renters and grow their businesses like never before.”
The partnership leverages Blustream’s proven success in the music industry, demonstrating exceptional results, including community retention rates exceeding 90% and significant revenue growth. By embedding Blustream’s product experience technology into existing rental and sales processes, Connolly Music will empower its dealer network to create enduring connections with its customers, turning one-time renters and buyers into lifelong players.
“For decades, Connolly Music has supported music dealers with top-tier products,” said Jake Connolly, CEO of Connolly Music. “Partnering with Blustream allows us to take this commitment further, enabling our dealers to offer a superior rental and ownership experience that fosters long-term customer loyalty and success.”
This partnership represents a significant step forward in improving retention rates in musical instrument rentals, particularly among students and first-time players. By providing consistent engagement and educational resources through Blustream’s platform, dealers can ensure that more customers continue their musical journey and thrive with the proper guidance, support, and accessories.
