January 09, 2023 I Appointments
Casio America Hires Privette as Regional Sales Manager
Lacy Privette
Casio America has appointed Lacy Privette as the company’s Southeast regional sales manager, effective immediately. Privette reports to Mark Amentt, director of sales for the electronic musical instrument division of Casio America.
In this role, Privette is responsible for promoting and directing sales efforts for the company’s instruments in Alabama, Delaware, Florida, Georgia, Maryland, Mississippi, New Jersey, North Carolina, Pennsylvania, South Carolina, Tennessee, Virginia and Washington, D.C.
“Lacy is an accomplished music industry professional who has done an exceptional and consistent job of leading sales teams,” Amentt said. “He’s a great match for Casio and will help build the success of our key accounts. I am confident that he will strengthen our company’s overall sales strategy for many years to come.”
Privette began his career as a manager of the keyboard and technology department at Sam’s Music in Brentwood, Tennessee, and joined Yamaha in 2000 as a district manager for the company’s pro-audio and combo division. In 2012, he was named eastern U.S. sales manager for Yamaha subsidiary Steinberg North America, where he climbed the ranks to become national sales manager, director of recording and ultimately national sales manager, recording/Steinberg/pro-audio in 2017.
“Casio is partly responsible for motivating me to work in the music industry, as my first recording experience was on a Casio keyboard that I received when I was 12 years old,” Privette said. “I want to work for a company that inspires me, and that pushes the boundaries of innovation to new levels. Casio is leading the way with new technologies that not only make Casio keyboards a premium choice in the music industry, but also inspire more musicians to create music with these instruments.”
