December 19, 2024 I Acquisition
AWM Acquires Herco Instrument Care Products
Herco's Jasmin, AWM's Tim Ricci and Herco's Jimi Dunlop.
American Way Marketing (AWM) has acquired the Herco line of traditional instrument maintenance products from Dunlop Manufacturing. This acquisition marks an additional milestone in AWM’s commitment to delivering high-quality products for musicians, educators and retailers.
Effective immediately, AWM will assume all operations and management of Herco instrument care products. Known for their durable and reliable maintenance accessories, Herco has long been a trusted name in the music industry. The transition will ensure a seamless continuation of Herco’s tradition of accessory excellence.
Herco’s product line includes a range of essential maintenance accessories designed to keep instruments in optimal playing condition.
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