February 21, 2022 I Coronavirus
Avid Announces Continued Pause on Trade Show Exhibiting
Avid Technology has announced in an official statement that it is continuing its pause on exhibiting at large trade shows throughout 2022. Due to the ongoing ebb and flow of COVID-19 conditions, the company’s leadership maintains it is not yet feasible to reliably predict the pandemic’s path, nor to ensure that large groups of its employees can be expected to convene at events that typically draw thousands of attendees. The company said in the statement that “therefore, consistent with its strategy since 2020, Avid will not host exhibits at the annual NAB, NAMM and IBC shows this year.”
“In the two years since we’ve exhibited at large trade shows, Avid has been successfully reinventing how we engage and interact with colleagues around the world,” said Jeff Rosica, Avid’s CEO and president. “The community’s resilience amid the pandemic, and our collective progress in spite of it, is extremely encouraging. That’s why across Avid we’re confident we can continue the momentum through our mix of small, focused events and digital programs. We also remain true believers in the reach and connectivity that the industry’s professional organizations can deliver and we look forward to collaborating with them in new and exciting ways.”
