September 13, 2021 I Retail
American Musical Supply Named Retail Partner of The Music Experience
The Music Experience announced a collaboration with American Musical Supply, naming the online retailer the official retail partner of the experiential event marketing company, which helps manufacturers engage end-users through experiential marketing at large music festivals. The partnership, which kicks off at Louder Than Life in Louisville, Kentucky, on Sept. 23-26 and Welcome to Rockville in Daytona Beach, Florida, on Nov. 11-14, pairs programming and instrument test-drives with an on-site purchasing experience.
According to a statement from the company, the mobile event space offers opportunities for patrons to engage with brand representatives and play their favorite musical instruments in an interactive, judgement-free festival environment. Concert-goers can also purchase fretted instruments, accessories, production equipment and more using American Musical Supply’s portable point-of-sale technology, flexible financing options and quick shipping through four fulfillment centers across the U.S.
“Every person in the MI industry respects American Musical Supply,” said Squiggy DiGiacomo, chief vision officer of The Music Experience. “They have so many differentiators that I have been drawn to for many years. For a partnership, it comes down to the synergy between human beings. You cannot fake or buy synergy, and American Musical Supply will help us bring that musical spirit and human connection to a whole new audience.”
“We are excited to bring AmericanMusical.com on the road and couldn’t have found a better partner with The Music Experience,” said Greg Goldberg, customer experience manager at American Musical Supply. “We both share the same goal of bringing musical instruments to the people and are looking forward to our future partnership.”
