February 13, 2023 I Appointments
Allparts Music Names New President, COO
Dean Herman and Scott Root
Allparts Music has promoted Dean Herman to the position of president and Scott Root to the position of COO.
Herman joined Allparts as vice president of sales and marketing in 2020 after 24 years with Fender Musical Instruments Corp. During his tenure at Fender, Herman led parts and accessories sales before holding several senior-level sales positions. A lifelong player and tone enthusiast, Herman has a deep understanding of the role quality parts has on the playing experience.
Root joined Allparts in 2021 as director of operations and brings over 20 years of operations and logistics expertise from both civilian industries and his time serving as an Army Ordnance Corps officer. Combining Herman’s industry knowledge with Root’s operational expertise, the pair will advance Allparts’ mission of providing retailers, repair shops, builders and lutherie programs with high-quality guitar and bass parts.
“We’ve made huge strides in the last 24 months, and we’re just getting started,” Herman said. “Whether you’re a custom builder, a national chain or an independent retailer, Allparts has the selection and expertise to consistently meet your needs.”
