Algam Establishes Algam USA Distribution

Algam SAS, a leading European distributor of musical instruments, professional-audio equipment and lighting, has announced its new subsidiary, Algam USA. This expansion marks Algam’s commitment to bringing high-quality products and its distribution expertise to the American market. Algam USA will be headquartered in Benicia, California, and spearheaded by CEO Matt McDevitt, a seasoned MI veteran with more than two decades of experience in the industry.

“We are incredibly excited to launch Algam USA,” said Gerard Garnier, president of Algam. “Our expansion into the United States represents a significant milestone in Algam’s growth strategy. With Matt McDevitt leading the charge and the support of the whole Algam organization, we are confident that Algam USA will successfully bring exceptional brands and innovative solutions to a new audience of musicians and audio professionals.”

Algam USA will serve as the exclusive distributor of Lag Guitars, along with other brands under the Algam portfolio.

Under McDevitt’s leadership, Algam USA aims to foster strong relationships with American retailers and musicians, ensuring that Algam’s products meet the high standards of the U.S. market. The subsidiary will provide a modern approach to distribution with a focus on American marketing strategies, providing exceptional customer service, technical support, and educational resources to its clients.

“Joining Algam to lead Algam USA is a tremendous honor,” said Matt McDevitt, CEO of Algam USA. “I look forward to working closely with our team to deliver the quality, service and market innovation that Algam is known for. We are committed to building a strong presence in the U.S. to support musicians in their creative endeavors.”

algamusa.com