February 24, 2023 I Distribution
ADJ Announces U.K., Ireland Distribution Strategy
From left: AVS' Kris Dawber, ADJ Europe's Sebastian Mobers and AVS' Andy Howarth.
In response to market conditions in the U.K. following Brexit, ADJ has announced it is moving the distribution of its products to a new U.K.-based company, Audio Visual Security Limited (AVS), which will be led by Kris Dawber and Andy Howarth.
Dawber has been a part of the ADJ family for 15 years and previously served as U.K. and Ireland sales manager and European sales manager for ADJ Europe. He has experience with the U.K. and Irish markets and the network of industry contacts. Howarth has worked with Dawber within ADJ’s U.K.-based business for more than 10 years and has technical understanding of the company’s product range.
“Recently, due to situations beyond our control, we haven’t been able to offer our usual high level of ADJ service to customers here in the U.K.,” Dawber said. “Through AVS we’ll be able to change that immediately. By holding stock here in the U.K., we can dispatch orders to customers for the next working day. Andy and I have worked together for a long time and are excited to move into this new chapter together, serving our existing customer base and growing ADJ’s market share across all facets of the industry, including production, rental, integration and retail.”
“Kris and I both believe strongly in the ADJ brand and now, through AVS, we’ll be able to give our customers here in the UK and Ireland the support they deserve,” Howarth said. “Not only will having a UK warehouse significantly speed up order processing, we will also ensure local technical support is on hand in the unlikely event anything goes wrong. ADJ has a strong history of business in the UK and Ireland, and we look forward to growing this even further through this new exclusive distribution agreement.”
In AVS’s new U.K.-based warehouse, the company will hold stock of ADJ lighting and Avante Audio products, as well as DuraTruss trussing and staging. Customers can expect next-day delivery of any product in stock with ordering through AVS’s online platform. Support and repairs for ADJ customers in the UK and Ireland will also be facilitated through a AVS Service Centre.
“I have known and worked with Kris for the past 15 years, so there is a lot of trust between us,” said Sebastian Mobers, director of sales for ADJ Europe. “We are in agreement that this is the best way forward for the ADJ brand in the U.K. Kris and Andy — who is also a valued and trusted member of the ADJ team — work very well together and are ideally placed to not only provide excellent service and support to existing customers in the U.K. and Ireland but also to grow our business in the region. I am convinced this is positive move for everyone involved, Andy and Kris, the ADJ brand and our customers. I look forward to continuing our working relationship as AVS becomes ADJ’s exclusive distributor in the U.K. and Ireland.”
