ADJ Adds Anders as Technical Sales Specialist

American DJ has appointed Rich Anders as a regional sales manager in the ADJ U.S. sales team. Anders will drive forward sales of ADJ’s expanding and evolving catalog of professional lighting, LED video and atmospheric effects products, with a focus on integration and project work.

Having started out in the industry as a performer, Anders is a musician and songwriter who has played in many different bands over the years. His sales career began working for manufacturer’s representatives, during which time he sold a wide variety of audio, video, lighting and musical instrument brands. This included a stint working for the company that represented ADJ in Texas at the time, which means his new appointment represents something of a homecoming for Anders.

“It’s a real blessing to see my career come full circle as I join the team at ADJ,” Anders said. “I have fond memories of my time representing ADJ and, even though it was so long ago, many of the people who I knew from that time are still at the company. Alfred [Gonzales, ADJ’s director of sales] was the sales manager back when I was a rep and many other key individuals are still at the company – people just don’t leave ADJ, which is testament to the company’s culture. I’ve also worked with Mike [Turner, ADJ’s existing regional sales manager based in Texas] before, so it feels like we are getting the band back together! However, what I am particularly excited about is the range of products that ADJ has to offer. It really is quite the palette, which is something I haven’t had access to at other companies. I’m really looking forward to introducing the range to both new and existing contacts and helping customers design the right systems to meet their needs using ADJ’s extensive range of reliable, well-designed, and cost-effective products.”

adj.com