JANUARY 2011
Why the Lights Went Out A cautionary tale about diversification, customer service and lighting shops
{DOWNLOAD ARTICLE} FEBRUARY 2011 Finding Good Apples How to avoid hiring seemingly good prospects who turn into sour apples on the job {DOWNLOAD ARTICLE}{READ ARTICLE}MAY 2011
Curbing Entitlement
How to set today's hires straight when it comes to their unrealistic expectations
{DOWNLOAD ARTICLE}JUNE 2011
May, I, Like, Help You?
Getting the word 'like' out of your staff's vocabulary will encourage proper communication
{DOWNLOAD ARTICLE}
JULY 2011
Small-Box Lessons
Independent music lesson programs have an X factor that big-box retailers can't replicate {DOWNLOAD ARTICLE}AUGUST 2011
Scan Me, Please
QR codes offer free value-added advertising
{DOWNLOAD ARTICLE} {READ ARTICLE}SEPTEMBER 2011
Digital Age Advertising
A new strategy for integrating digital and print advertising
{DOWNLOAD ARTICLE} {READ ARTICLE}OCTOBER 2011
Texting on the Job
Letting employees text on the job can benefit your store
{DOWNLOAD ARTICLE}NOVEMBER 2011
Would You Like Fries With That?
Adapt the fast-food model to accessory sales
{DOWNLOAD ARTICLE} {READ ARTICLE}
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