Ideas
April 14, 2020 I The Marketing Guru I by Tracy Hoeft
Go Google Yourself
Stop what you are doing, go to Google and put in the name of your store. Go ahead… I’ll wait. What did you see? Hopefully a lot. If you are looking at your…
April 14, 2020 I The Retail Doctor I by Billy Cuthrell
Less Really Is More
In my work as a consultant, I find most clients suffer from many of the same issues, regardless of geographic location or current market conditions. One of the…
April 14, 2020 I Marketing By Numbers I by Mike Robinson
Calculating the Customer Experience
Today’s consumer has a huge number of options when it comes to musical instrument products, more than ever before in our industry’s history.
April 14, 2020 I From The Trenches I by Myrna Sislen
The Buck Stops Here
I love new products. My favorite part of every NAMM Show is scouring the convention floor for first-time presenters. I’m looking for items that are unique and…
April 14, 2020 I MI Publisher I by Frank Alkyer
Pandemic Days
April 2, 2020—The staff of Music Inc. has been sheltering, distancing, working from home for two weeks now. We Zoom video conference with the team every…
March 03, 2020 I MI Publisher I by Frank Alkyer
The Wide Net
For those of us who count the number of NAMM Shows we’ve attended like an arborist counts rings of a tree, The NAMM Show 2020 proved the old axiom that the…
January 09, 2020 I Next Gen Retailing I by Scott Rife
Keys to a Healthy B2B Relationship
In our industry, the relationship between manufacturers and retailers is part of the fabric of our business, and we couldn’t do what we do without each other.…
January 09, 2020 I The Tech Beat I by James Harding
Building Brand Ambassadors
If you’re like me, you’ve completely given up on most forms of mass-market advertising. Television and radio have become too fragmented. Satellite services…
