Ideas
April 14, 2020 I Marketing By Numbers I by Mike Robinson
Calculating the Customer Experience
Today’s consumer has a huge number of options when it comes to musical instrument products, more than ever before in our industry’s history.
April 14, 2020 I From The Trenches I by Myrna Sislen
The Buck Stops Here
I love new products. My favorite part of every NAMM Show is scouring the convention floor for first-time presenters. I’m looking for items that are unique and…
April 14, 2020 I MI Publisher I by Frank Alkyer
Pandemic Days
April 2, 2020—The staff of Music Inc. has been sheltering, distancing, working from home for two weeks now. We Zoom video conference with the team every…
March 03, 2020 I MI Publisher I by Frank Alkyer
The Wide Net
For those of us who count the number of NAMM Shows we’ve attended like an arborist counts rings of a tree, The NAMM Show 2020 proved the old axiom that the…
January 09, 2020 I Next Gen Retailing I by Scott Rife
Keys to a Healthy B2B Relationship
In our industry, the relationship between manufacturers and retailers is part of the fabric of our business, and we couldn’t do what we do without each other.…
January 09, 2020 I The Tech Beat I by James Harding
Building Brand Ambassadors
If you’re like me, you’ve completely given up on most forms of mass-market advertising. Television and radio have become too fragmented. Satellite services…
January 09, 2020 I The Marketing Guru I by Tracy Hoeft
Win in Social Media With Video
If you want to sell more guitars, create content that helps your customers learn about the newest models or gives them helpful insights into features and upgrades.
January 09, 2020 I The Retail Beat I by Brad Boynton
Rethinking Your Website
Brad Boynton on keeping your website fresh.
