Ideas
November 30, 2021 I From The Trenches I by Myrna Sislen
Why I Sold My Store
Longtime MI retailer Myrna Sislen tells the story of making this momentous decision.
November 30, 2021 I Marketing By Numbers I by Mike Robinson
Timing Is Everything
Consultant Mike Robinson on best practices in product launches.
October 26, 2021 I The Marketing Guru I by Tracy Hoeft
What’s Your NAMM Gap?
Tracy Hoeft on how to stay sharp in the absence of The Winter NAMM Show in Q1.
September 28, 2021 I From The Trenches I by Myrna Sislen
Why We Needed Summer NAMM
Myrna Sislen weighs in on why Summer NAMM was essential.
September 24, 2021 I by Michael Santander
Be Open to Mentorship
IMC’s Michael Santander was initially skeptical about mentorship, but soon found immense value in it.
September 24, 2021 I The Experts I by Peter Dods
You—Call 911!
Peter Dods explains how lessons learned as a lifeguard apply in MI.
September 24, 2021 I Ask Alan I by Alan Friedman
Summer NAMM: Three Takeaways
Alan Friedman breaks down three insights on Summer NAMM.