Features: Feature
January 28, 2022
Manufacturer Direct Sales Today
The rise of manufacturers selling direct has been inevitable in MI and was exacerbated by the general public’s rush to instrument purchases in pandemic and…
January 17, 2022
The Synth-Splosion
Whether it’s turning knobs, hitting keys or adjusting sliders, musicians have embraced the world of synthesis in recent years, yielding a boom in synthesizer…
December 14, 2021
Chips & Subsequent Dips
What do a Chevy Malibu, a PlayStation 5 and a Chase Bliss Dark World Dual Channel Reverb pedal all have in common? They’re all feeling the crunch of the…
September 20, 2021
When Suppliers Sell Direct
In 2014, when Fender announced it would start selling direct-to-consumer from it’s website, retailers across the country braced for other major MI…
September 20, 2021
Music Retail 2.0
Back in August 2020, Music Inc. dug deep into key online tools retailers were leaning on to help them through the thick of the COVID-19 lockdowns. As…
May 11, 2021
The Comeback Kid
It’s hard to believe, but it has now been a full 12 months since most Americans have attended a live concert. Or a Broadway production. Or a stand-up comedy…
April 05, 2021
Breakout Sales
Home and professional digital pianos are one market segment that has enjoyed steady, if not increasing, sales during the past year. For a pair of European-based…
April 05, 2021
Optimism Prevails
Sheryl Laukat of Cannonball Music couldn’t have been more plain-spoken in her assessment of the challenges currently facing the hard-hit band and orchestra…
