Music Inc Magazine

Tilling The Soil

Fender’s diligence and generosity kept retailers closer this year and grew a whole new customer base.

D’Addario persevered in a year that certainly didn’t come with a rule book through steady management and by putting safety first.

As PreSonus saw a boom in studio gear sales due to the pandemic, it kept its finger on the pulse of its dealers’ needs.

Even during the height of the lockdown, Eastman Music put dealers first.

The Music Zoo had a wild 2020, well-positioned by a move that had owner Tommy Colletti feeling like a screaming baseball.

Cooper Piano plans to take on 2021 by doing what it does best: adapting to its customers’ needs.

When the pandemic hit, Amro Music got to work on its After Hours podcast, which helped guide band directors through rental program changes.

When shoppers began purchasing online more during the initial lockdowns, Alto Music’s infrastructure was ready to handle the influx.