News: Partnership

October 15, 2023

Cloud Licenses Cloudlifter Technology to Shure for New SM7dB

For the first time, Cloud Microphones has licensed its patented Cloudlifter technology. The brand has collaborated with Shure for its worldwide launch of the…

August 04, 2023

Mission Engineering, Fender Announce Return of Sunn Amplifiers

Mission Engineering, in collaboration with Fender Musical Instruments Corp. (FMIC), have announced the return of the Sunn amplifier brand as an officially…

June 21, 2023

Ernie Ball Partners with Rocksmith+

Ernie Ball has announced its partnership with Rocksmith+, a guitar learning app. This latest evolution of Rocksmith by Ubisoft will incorporate various Ernie…

May 22, 2023

Taylor Guitars Announces Transition to D’Addario Strings

Taylor Guitars and D’Addario have announced that Taylor is transitioning to D’Addario’s premium XS coated Phosphor Bronze guitar strings. Effective…