News
October 10, 2022 I Technology
New Fret-King Website Coincides with 2023 Collection
The new Fret-King website includes 360-degree spins, hi-res images, in-depth feature information and video demonstrations by Fret-King signature artist Paul Rose.
October 10, 2022 I Anniversary
NAMM Oral History Program Reaches 5K Interviews
Since its inception in 2000, the NAMM Oral History Program has sought to preserve the rich history of the industry through first-person accounts from professionals in music products, pro-audio, live sound, entertainment technology and more.
October 10, 2022 I Philanthropy
D’Addario Launches Immersive Music Challenge Initiative
The new initiative aims to raise awareness and funds around a new study that finds intensive music mentoring — especially implemented in lower-income schools — is linked to significantly improved reading and math scores.
October 04, 2022 I Opening
Texas Guitar Co. Holds Grand Opening
The store is the first music store from full-service event production company Paragon Sound and Light.
October 03, 2022 I Supply
Fender Partners with Giro for Limited Edition Snow Goggles
The Giro x Fender Collection builds upon recognizable Fender elements and aesthetics — taking styling and color cues from classic Fender guitars, amps and cases, including tweed, the classic Sunburst finish and Seafoam Green.
September 28, 2022 I Supply
BassBoss Begins Partnership with GC
BassBoss’s BB15 Powered Subwoofer and the SV9 Powered are now available at 33 Guitar Center locations.
September 28, 2022 I Obituary
In Memoriam: Boss’s Jeff Slingluff Passes Away at 55
Jeff Slingluff, Boss’s former strategic product manager for the U.S., passed away on Sept. 9, 2022, following complications from COVID-19.
September 23, 2022 I Philanthropy
A-T Supports Ukraine with Limited-Edition Slipmats
All profits of the slipmats will be split evenly between the largest children’s hospital in Ukraine and the animal charity UAnimals.
