Hal Leonard Names Two New VPs

Hal Leonard has announced the promotions of two long-time employees.

Brad Smith has been promoted to vice president of MI products. Smith joined Hal Leonard in 1993 and has worked primarily as the main contact for developing custom products for MI manufacturers. Since 2009, Smith has led the MI Products division, which markets and distributes third-party produced musical gear, software, gifts and accessories.

Brad Smith

Smith also serves on the executive board of the Percussion Marketing Council (PMC) and will serve as president of the Guitar and Accessories Marketing Association (GAMA) starting this year.

Trish Dulka has been promoted to vice president of communications and advertising. Dulka started at Hal Leonard in 1989 as an advertising coordinator and became advertising manager in 1999. Dulka is responsible for overseeing all public relations and advertising for Hal Leonard, including the company's website, social media, trade shows, catalogs, print advertising and other marketing activities. Dulka will also be overseeing an expanded push into digital marketing for the company.

Trish Dulka

"Brad and Trish have been an important part of our management team for years," said Larry Morton, president of Hal Leonard. "We're happy to promote them to expanded roles to help lead Hal Leonard further into the MI world and digital marketing frontier."