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Dean Zelinsky Opens Factory Store

Dean Zelinsky has opened a new outlet store, Dean Zelinsky's Guitar Factory Outlet, in Highland Park, Illinois, to showcase his new line of Dean Zelinsky Private Label guitars.

In a release, Zelinsky said he opened the store for two reasons.

"I recently invented and patented the Z-GlideTM neck," he said. "This is a revolutionary new guitar neck where, through strategic engraving, we remove about 70 percent of the wood from the neck. Your hand glides on a cushion of air. Players all over the Chicago area constantly call and write our headquarters asking where they can try the Z-GlideTM neck. We now have a physical store to experience my guitars.”

He also said that, like many other manufacturers, the company needed an outlet to move factory one-offs and slightly blemished models. "Players win because they can get an extremely great deal on a slightly blemished guitar and I am happy to offer these guitars factory-direct to players. We are talking about savings of 50-70 percent off the street price on similar guitars," he said.