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Bob Roback, left, and Richard McDonald

Fender Appoints New President, Executive VP

Fender Musical Instruments Corporation has announced the appointments of Bob Roback as FMIC President and Richard McDonald as Executive Vice President, Fender brand. Roback has also joined the company's board of directors.

Most recently, Roback was the CEO of Dashbox, a cloud-based workflow management system for music licensing, and managing director of The Media Farm, a media company focused on owning and managing an IP portfolio for multi-platform exploitation.

Prior to Dashbox and The Media Farm, Roback founded LAUNCH Media, Inc. and served as its president. Roback led LAUNCH through its initial public offering in 1999 and then its acquisition by Yahoo! in 2001. Following the sale, he served as vice president and general manager of Yahoo! Music, where he led the company's global music operations.

“Bob brings an impressive set of skills and a track record of success that is a terrific complement to Fender’s growth strategy,” said FMIC’s interim CEO and board member Scott Gilbertson in a release.

Richard McDonald's move to executive vice president of Fender brand represents a strategic shift that unifies all aspects of the Fender brand under one executive. McDonald was most recently the senior vice president of Fender brand.