JAN. 23 I NAMM I SCHEDULE
Schedule of Events
Unless otherwise noted, the following events will be held in NAMM's Idea Center (level 1 lobby).

WEDNESDAY, JAN. 24
9 A.M.– 4 P.M.
RETAIL BOOT CAMP
Track 1: Retail Boot Camp – Sales, Marketing and Websites
Shep Hyken, customer-experience expert, and Larry Bailin, digital marketing pioneer7y
Track 2: Retail Boot Camp – Financial Management
Alan Friedman and Daniel Jobe, Friedman, Kannenberg & Co.
Get ready for retail success in 2018! This year's Boot Camp includes two forward-thinking education tracks, delivering the best intensive one-day training for your music retail business. Registration and coffee will be from 8:30– 9 a.m. Retail Boot Camp is free to all NAMM retail members, but you must sign up. Go to namm.org and log in to register. (Lunch will be served at noon.)

8 P.M.– MIDNIGHT
2018 NAMM VandoJam
Hilton Anaheim Hotel, Avalon Room
Mainstays Jerry Vivino and Eric Marienthal will be joined by Chris Madsen to headline the opening set and jam. The open jam session runs from 9 to 11 p.m. Felix Peikli and Joe Doubleday's Showtime Band will close the event. (Must have ticket to enter.)

THURSDAY, JAN. 25
BREAKFAST SESSION
8:30– 9:30 A.M.
BREAKFAST OF CHAMPIONS
Joe Lamond, NAMM President and CEO and guests
Hilton Anaheim Hotel, Pacific Ballrooms, Level 2
This opening NAMM U Breakfast Session, hosted by NAMM President and CEO Joe Lamond, will explore the importance of taking risks in a series of up-close interviews with the biggest industry thought leaders. Hear real-life stories about when risk has paid off and when it hasn't. And most of all, get new insight and take-home wisdom to grow your own business in 2018. (Free breakfast served from 8– 8:30 a.m.)

10:30 A.M.
NAMM TOP 100 TACTICS: BEACOCK MUSIC
Beacock Music took home NAMM's Dealer of the Year Award in 2013 for exemplifying best practices in all areas of retail. Five years later, the company has even more successful ideas to share. Join power duo Gayle and Russ Beacock for a roundup of the biggest retail tips, tactics and advice you'll take in all year.

11 A.M.
DO YOU HAVE THE ANSWERS GOOGLE IS LOOKING FOR? (DOUBLE SESSION)
One in four of your customers' online searches is a question. Do you know what it takes to have the answers they're looking for? Between Amazon Echo (Alexa), Google Home, Siri and Windows Cortana, your customers are becoming conditioned to use voice search to find anything at any time. Is your store's search engine optimization strategy accounting for the extreme growth of natural language search? On the heels of his Retail Boot Camp presentation, Larry Bailin of Single Throw Marketing will reveal how to answer the questions your customers are asking, and upgrade your company's SEO today.

12 P.M.
5 HACKS TO MAKE THE MOST OF YOUTUBE
Your YouTube channel is an invaluable tool for building your customer base and improving your online visibility, but are you using it to its full advantage? Join Dan Abel, director of marketing for reverb.com and former content partnerships manager at YouTube. In this session, he'll explore five little-known tools and features that will help you create better content, get your videos in front of a larger audience and more.

12:30 P.M.
WEBSITE MAKEOVER: WHAT I'VE LEARNED
Does your website need an all-out makeover, or are you just looking for good ideas to update your site? Tracy Leenman of Musical Innovations, NAMM's 2015 Dealer of the Year, recently gave her website a successful revamp, and during this session, she’ll lead a panel of music retailers who have done the same.

1 P.M.
6 ESSENTIAL STRATEGIES TO GROW YOUR LESSON PROGRAM
Wentworth Music has expanded its lesson program from 90 to nearly 1,000 students — and in a mid-size city of less than 200,000 people. In an essential session for anyone with a music lesson program, NAMM Top 100 finalist Noel Wentworth from Wentworth Music will share the six strategies that made this possible.

1:30 P.M.
RETAIL MAKEOVER TIPS: BEFORE-AND-AFTER STORE DESIGN
In this before-and-after session, Lauren Haas Amanfoh of Royalton Music Center will delve into how she effectively redesigned her store to accommodate its growing lesson program and product offerings, while still maintaining versatility in the layout. She'll share ideas for growing your own business without increasing your footprint.

2 P.M.
THE TOP 5 MISTAKES IN SOCIAL MEDIA MARKETING
Using social media is easy — anyone can open a Twitter account and spew out 140 characters of spam. Mastering social media marketing, on the other hand, is an art and science. And it's achievable for music businesses given some direction. Join Link Walls, vice president of digital marketing strategy for e-commerce giant ChannelAdvisor. He'll walk you through the top five mistakes you're probably making in your social media marketing and offer tips and strategies to fix these mistakes.

2:30 P.M.
HOW TO MOTIVATE A CROSS-GENERATIONAL WORKFORCE
In this powerful half-hour, Tim Spicer of Spicer's Music will host a panel discussion with music retail leaders Sammy Ash of Sam Ash Music, Robert Christie of A & G Central Music and Tim Pratt of Dietze Music. They've developed their own successful ideas for motivating and building great teams, across different generations.

3 P.M.
HOW TO DOUBLE YOUR LESSONS BY RETAINING YOUR STUDENTS
Join Rand and Cindy Cook of NAMM's 2014 Dealer of the Year, The Candyman Strings & Things, as they share their best practices to keep students coming back lesson after lesson, year after year. The Cooks will reveal new activities, strategies and techniques for engaging students, parents and the community.

3:30 P.M.
SIMPLE TRICKS TO IMPROVE YOUR WEBSITE
Looking for simple tips and tricks to take your website to new heights? In this exclusive NAMM U interview, Music Villa's Paul Decker and Dustin Tucker will share their best practices for a successful website with John Mlcynzak of Noteflight. Decker and Tucker, who have one of the most effective (and hippest) online businesses in independent retail, will call upon tried-and-true examples from their own site. They'll look at everything from proven online content ideas to guidelines for taking great product photos — yes, it can even be done with an iPhone. Find out how they've made online work, and walk away with helpful, new ideas for your own website.

4 P.M.
10 SPACE-SAVING MERCHANDISING SECRETS
In this fast-moving session, expert store designer Chris Miller will reveal 10 tried-and-true ideas to increase the selling space in your music retail store. Miller, who has designed more than 3,500 stores worldwide, will cover new and improved fixture ideas, how to add up to 75 feet of wall space to any store and cross-merchandising tips to boost impulse buys.

4:30 P.M.
HOW NORMAN'S RARE GUITARS MASTERED YOUTUBE — AND YOU CAN, TOO!
Norman's Rare Guitars has more than 50 million views on YouTube and 225,000-plus followers on Instagram. Here, company owner Norman Harris discusses his strategy for success in an exclusive live interview with digital marketing pioneer Mitch Joel of Mirum Agency.

5 P.M.
5 PROVEN PROMOTIONS FOR YOUR LESSON PROGRAM
In this session, Tom Hemphill, lessons expert and Yamaha marketing manager, will reveal new and effective ideas to promote your lesson operation. This will include zero- and low-cost tactics to engage the local market through media, events, social networking, customer referral plays and community partnerships.

FRIDAY, JAN. 26
BREAKFAST SESSION
8:30– 9:30 A.M.
DISRUPTING DISRUPTION: FUTURE-PROOFING THE MUSIC INDUSTRY
Mitch Joel, digital marketing visionary and president of Mirum Agency
Hilton Anaheim Hotel, Pacific Ballrooms, Level 2
If you want to stay ahead, join digital marketing visionary, best-selling author and bassist Mitch Joel for a forward-thinking NAMM U Breakfast Session, and bring an open mind. Joel, whom Marketing Magazine called "one of North America's leading digital visionaries," counts such companies as Google, Starbucks and Shopify among his clients. Find out from Joel how to become a leader in the digital world — and why disrupting disruption is your compass. (Free breakfast served from 8– 8:30 a.m.)

10:30 A.M.
HOW WE GOT 75 MILLION VIEWS ON YOUTUBE
Andertons Music's YouTube channel has more than 75 million YouTube views and 315,000 subscribers. Join Lee Anderton for an insightful look at how he did it — and what it means to your business. In this fast-moving presentation, Anderton will show how he grew his store's YouTube channel, how it's expanded his customer base and what you can take away from his best practices.

11 A.M.
WHAT GOOGLE WANTS (DOUBLE SESSION)
Are your web pages ranking on Google? No? Then join online marketing expert Scott Dailey of Single Throw Marketing and find out why — and what you can do to improve your search engine optimization. This special double session will feature a step-by-step introduction to creating a web page that Google values enough to reward with good rankings. Discover how to get to page one on Google, and how to stay there. Find out how to be found, how to be chosen and how to maximize your SEO efforts.

12 P.M.
RETAIL WEB DESIGN: SMALL DECISIONS FOR A HUGE IMPACT
Music retailers and web designers alike can get caught up in the look and functionality of a store's website, forgetting that every decision made needs to be supported by an underlying business strategy. In this hard-hitting session, Michelle Schulp, website developer and lead designer for Inbound Audio Video, will help you identify your website's primary call to action and create online experiences that support that goal.

12:30 P.M.
THE 2018 STORE DESIGN SUMMIT
Looking for innovative and effective store design ideas to give your showroom a new look for 2018? Or, how about just some helpful merchandising tips? If so, you'll want to be at this high-powered panel, hosted by Chris Miller, merchandising guru and head of Pacific Store Designs. He'll lead a discussion with peers from different parts of music retail, and they'll share their most powerful design and display concepts.

1 P.M.
LESSON PROGRAM DO'S AND DON'TS
Lesson programs need constant fine-tuning to stay relevant and successful. For the past 24 years, The Music Room has regularly refined its program to keep up to date with customer trends while also protecting its bottom line. Here, company owner Carol Cook will share her biggest takeaways and hard-earned wisdom from more than two decades of reworking her program.

1:30 P.M.
THE TOP 7 WAYS TO INCREASE ONLINE SALES
Are you frustrated by weak sales from your e-commerce store? Do you want your website to increase in-store business? In this session, Peter Malick of Inbound Audio Video will provide a roadmap to generate more revenue online. You'll leave with seven actionable techniques and technologies to grow your business.

2 P.M.
HOW TO GROW YOUR AUDIENCE ON INSTAGRAM, YOUTUBE AND FACEBOOK (DOUBLE SESSION)
Find out from the experts how to grow and engage your audience, create excitement with online promotions and use your social profiles to highlight your store's advantages. Join Ashley Atz of Premier Guitar for a special double session as he moderates this panel of high-profile, savvy music retail marketers.

3 P.M.
POWERHOUSE EVENTS THAT DRIVE SALES AND TRAFFIC
In just five years, Spicer's Music has gone from startup to go-to store — taking home multiple NAMM Top 100 Awards, including Best Marketing & Sales Promotion in 2017. Here, company owner Tim Spicer will share his award-winning promotional events, how he made them work and how you can, too. Discover tips and tricks on how to plan, coordinate and execute in-store and out-of-store events that unite the community and boost your profits. Get creative event ideas, ranging from open mics to world-record attempts.

3:30 P.M.
EMPLOYEE VS. CONTRACTOR: WHAT YOU DON'T KNOW COULD BANKRUPT YOU
Do you set the lesson rates for your independent-contractor music teachers? Do you have non-compete agreements for any contract labor at your store? Then you'll want to be aware of the potential liability from an ever-increasing surge in labor audits. In many cases, classifying music teachers, repair techs and other employees as independent contractors can literally bankrupt your company. In this eye-opening half-hour, music industry accountants Alan Friedman, CPA, and Daniel Jobe of Friedman, Kannenberg & Co. will illustrate the potential cost of a labor audit gone wrong and the steps you can take to prevent it.

4 P.M.
NAMM YP PRESENTS DAVID KALT OF REVERB (DOUBLE SESSION)
At this special session, NAMM Young Professionals (NAMM YP) welcomes guest presenter David Kalt, founder and CEO of Reverb.com. Kalt founded Reverb in 2013 when he became frustrated trying to buy and sell guitars online. He began with a simple idea: an online community created and run by musicians where buying and selling musical gear is easy and affordable. Join NAMM YP to hear from Kalt about his career path — and his advice for you. After the session, join NAMM YP in the NAMM Member Center (also in the Anaheim Convention Center lobby) for a networking reception. This event is open to all industry professionals and NAMM attendees.

5 P.M.
GROOVE — THE NO TREBLE PODCAST LIVE RECORDING WITH SPECIAL GUEST
In the past few years, Groove — The No Treble Podcast has become one of the biggest audio shows for bass players and is building one of the largest oral histories of the bass in the world. Past guests have included Victor Wooten, Jeff Berlin, Tony Levin, Jerry Jemmott, Michael Manring and more. In this session, Groove goes live at NAMM! Join Mitch Joel, president of Mirum, best-selling author and bass enthusiast, as he goes deep with one of the world's most recognized bass players.

5:45 P.M.
ALL-INDUSTRY DRUM CIRCLE
Drum up enthusiasm for the music industry at NAMM's annual All-industry Drum Circle, a can't-miss NAMM Show rhythm celebration! Blow off some steam and get ideas for setting up fun, group-based recreational music making experiences.

6:30 P.M.
SHE ROCKS AWARDS
House of Blues Anaheim
The annual awards ceremony will honor Platinum-selling singer-songwriter Lisa Loeb, executive director for The Otis Redding Foundation Karla Redding-Andrews, vocalist for the iconic punk band X Exene Cervenka, marketing manager of Harman Professional Vanessa Mering, among others.
(Must have ticket to enter.)

7:30 PM
THE 2018 PARNELLI AWARDS
Hilton Anaheim Hotel, Pacific Ballroom
Be front and center as the industry salutes the finest companies and practitioners at the 17th Annual Parnelli Awards. It's a night of magic where the industry's greatest stars gather for good drink, good food and the privilege of honoring our very best. Grammy-nominated composer and bassist extraordinaire Tony Levin will host the Parnelli Awards. The 2018 Parnelli Awards will honor Billy Joel's longtime production manager, Bobby "Boomer" Thrasher, as the recipient of the Lifetime Achievement Award. Lighting designer and innovator, Jonathan Smeeton (The Rolling Stones, Marilyn Manson, Jane's Addiction, Taylor Swift), will receive the Parnelli Visionary Award; and DiGiCo technical director John Stadius will be honored with the Audio Innovator Award. (Must have ticket to enter.)

SATURDAY, JAN. 27
BREAKFAST SESSION
8:30– 9:30 A.M.
THE DIGITAL CONSUMER: HOW BUYERS HAVE CHANGED AND WHAT TO DO ABOUT IT
Marcus Sheridan, marketing guru and founder and president of The Sales Lion
Hilton Anaheim Hotel, Pacific Ballrooms, Level 2
More than any time in the past 100 years, consumers have made a dramatic shift in the way they reach purchasing decisions. Has your business adapted? In this Breakfast Session, NAMM welcomes international marketing thought leader Marcus Sheridan, who's been called a "web marketing guru" by The New York Times and one of 20 "Speakers You Don't Want to Miss" by Forbes. Sheridan will reveal how buyers have changed, how you can evolve with this shift and powerful examples from forward-thinking companies. Find out what it means to you and your business in this high-energy start to Saturday morning. (Free breakfast served from 8– 8:30 a.m.)

10:30 A.M.
PROVEN EBAY SUCCESS TIPS, SECRETS AND HACKS
In the past decade, Quinn the Eskimo Vintage Horns has become a major online seller of used and vintage horns, due in large part to its success on eBay. Here, company owner and eBay guru Matthew Stoecker will share his top tips, secrets and hacks to help you increase your own eBay business. He'll cover how to make an attractive listing, photography pointers, best practices for eBay's condition categories and much more.

11 A.M.
5 WAYS TO UPGRADE YOUR FACEBOOK ADS
Be sure you're getting maximum return on your Facebook ad budget. In this session, Ryan Sargent, social media manager for MakeMusic, and Billy Cuthrell, founder of Progressive Music Center, will show you how to improve your Facebook ads. They'll cover every step of the ad process, from ad objective to ad creation to ad image. You'll find out how to use Facebook's tools to build lookalike and retargeting audiences, tie Facebook ads to your website analytics and optimize your ad's message. This session will have tips for both experienced and novice Facebook advertisers.

11:30 A.M.
HOW TO INCREASE YOUR SALES WITH MUSIC LESSONS
The competition for your customers' business is fierce. How can you stabilize and boost your sales? Look no further than your music lesson program! Your lesson operation can significantly increase your retail business and vice versa, but it requires a conscious effort. Here, music lessons authority and Music Inc. magazine columnist Pete Gamber will offer proven, real-world ideas to grow your retail business with music lessons.

12 P.M.
INSTAGRAM POWER TIPS FOR MUSIC RETAILERS
Instagram is the third-largest social media platform, behind only Facebook and YouTube, and provides a powerful way to connect with your customers and drive real business results. In this jam-packed session, presented by the world's leading Instagram blogger, Jenn Herman, you'll discover the best tips and tactics to turn your Instagram account into a lead-generating tool. Walk away with actionable ideas to update your Instagram profile for maximum results, take advantage of business profile tools to drive conversions and use calls-to-action effectively. A must-attend online marketing session.

12:30 P.M.
MILLENNIALS AND GEN Z: MOTIVATING THE NEXT GENERATION
The future of your workforce depends upon how you hire and engage the next generation of talent. Are you ready? Join CJ Averwater of Amro Music and Ryan West of West Music as they discuss the new realities of finding and motivating millennial and Generation Z employees. Averwater and West will look at proven best practices, including how to attract the best prospects, set clear expectations and prime them for success within your organization.

1 P.M.
5 UNCONVENTIONAL AND INCREDIBLY EFFECTIVE STORE EVENTS
Find out how Plum Grove Music drives foot traffic through its doors and forms priceless connections with the community — and what it means to your business. Join the company's Rick and Alexis Thacker as they reveal their five most effective, and unconventional, store events. Their proven ideas will help you deepen your connections with local schools, civic groups and the community at large. Get specific event models you can make the most of when you return to your business. And take heed: Only one of these is a sales event!

1:30 P.M.
ESSENTIAL TIPS FROM SOCIAL MEDIA TRENDSETTERS
Looking for proven ideas to improve your social media and online marketing? Look no further than the teens and trendsetters who've mastered the fine art of social media traffic, "Likes" and engagement. NAMM's 2016 Dealer of the Year, Menzie Pittman of Contemporary Music, has studied the best of the best and applied their ideas successfully to his own company's marketing. Here, he'll share best practices for successful social media content, covering everything from creative images to taglines that grab people's attention and interest.

2 P.M.
5 WAYS TO ADD VALUE TO YOUR BUSINESS — FAST!
Adding value to your music retail business is critical, whether you're looking for a competitive edge, a line of credit or even a successor. Plus, successful entrepreneurs do it every day with limited time and resources. In this session, financial expert Jaimie Blackman will show you five unique ways to maximize the value of your music store in just 90 days. He'll look at value-building activities — employee talent, processes and technology, customer relationships, community outreach, and professional and personal fulfillment — to capture opportunities and ignite innovation in your business.

2:30 P.M.
THE 5 REASONS PEOPLE DON'T BUY — AND WHAT TO DO ABOUT IT
What we don't know about customer behavior can hurt us. Don't let this affect your business! In a session for owners, managers and salespeople alike, Sean Samson of Sean Samson Training will look at the five real reasons customers don't buy and what you can do about it. He'll offer a practical, easy-to-follow approach to diagnosing problems and reveal how to create consistent, profitable customer interactions that will accelerate sales. Start the new year by giving yourself and your team a jump-start on success.

3 P.M.
15 SIMPLE WAYS TO DELIVER MIND-BLOWING CUSTOMER SERVICE
Instrumental Music Center has won Music & Sound Retailer magazine's Best Customer Service and Best Sales Staff awards, among others. And in this high-energy half-hour, you'll find out why — and what you can take away from the company's best practices. Instrumental Music Center co-owner Leslie Faltin will share how her staff consistently delivers an outstanding "tailored" experience to every customer, every time.

3:30 P.M.
THE BIGGEST LESSON PROGRAM CHALLENGES — AND HOW TO FIX THEM
If you have a music lesson program, you've seen it all: impossible makeup scheduling, teachers leaving and taking students with them, and everything in between. If this sounds all too familiar, you'll want to be at this hard-hitting session. Mike Risko of Mike Risko Music School will walk through the biggest challenges in running a lesson operation and offer proven, no-nonsense solutions that have worked in his own successful program.

4 P.M.
GROUP CLASSES DONE RIGHT
Group classes are an affordable way to increase enrollment in your private lesson program, add value to your business and foster a community of loyal customers. Still, many music retailers and lesson studios have a hard time turning group classes into a sustainable part of their businesses. Here, Jonathan Shue, education director of Dusty Strings Music Store & School, will share his strategies for steadily growing enrollment in group classes and nurturing a community of eager students, teachers and customers.

4:30 P.M.
THE ANATOMY OF A SUCCESSFUL INSTAGRAM POST
Why do some Instagram accounts get incredible results while others flounder around? It all has to do with the type of content you create and how you present it to your audience. In a session filled with real-world examples, leading Instagram expert Jenn Herman will show you what performs well on the platform and offer tips to help you create your best content.

5 P.M.
HOW TO BUILD YOUR AUDIENCE WITH LIVE STREAMING
Want to reach a wider audience for your live performances and musical events? Look no further than the power of streaming. Join Craig Moffat, managing director of Datavideo, and find out how to stream simultaneously on multiple online platforms: Facebook, YouTube and your website. Whether you're a musician or music business hosting live events, Moffat will look at your different options for streaming high-quality video — with minimum bandwidth.

7 P.M.
33RD ANNUAL TEC AWARDS
Hilton Anaheim Hotel, Pacific Ballrooms, Level 2
Thirty-one categories of products and projects will be recognized in the areas of Technical or Creative Achievement to honor the many individuals, companies and technical innovations used in sound recordings, films, broadcast television and video games. The TEC Awards will also honor two individuals for their contributions to music and recording. An honoree who embodies the creative, innovative and enterprising spirit of Les Paul will be honored with the Les Paul Innovation Award. (Must have ticket to enter.)

SUNDAY, JAN. 28
NAMM U BREAKFAST SESSION
8:30– 9:30 A.M.
BEST IN SHOW
Frank Alkyer, Music Inc. and UpBeat Daily magazines, and panel
Hilton Anaheim Hotel, Pacific Ballrooms, Level 2
With more than 7,000 brands at The NAMM Show, it's easy to miss out on your next best-seller. Don't let this happen! Join Frank Alkyer, publisher of Music Inc. and UpBeat Daily magazines, for "Best in Show," a fast-moving roundup of the biggest products, services and technologies at NAMM. He'll moderate a panel of six music retail experts, who've shopped the far corners of the show floor to bring you their favorites. This is gear that's sure to make a splash in the new year and beyond — products you'll want to check out before you leave Anaheim.

10:30 A.M.
VIDEO MARKETING THAT GETS REAL RESULTS
Discover video marketing strategies that will absolutely get results. Dan Shinder is the CEO and founder of Drum Talk TV, the premier online platform for the world of drumming — with an average 1.5 million video views weekly on Facebook. In this session, he'll reveal video marketing strategies you can begin using immediately that will have a tangible impact on your visibility and bottom-line revenue, regardless of whether you're an artist, producer, retailer or music brand.

11 A.M.
NEXT-LEVEL LIVE STREAMING TIPS FOR MUSICIANS (DOUBLE SESSION)
Anyone can Facebook Live, but how can you take your live video streaming to the next level? Join Laura B. Whitmore, marketing expert and partner in the BackStory Events live-streamed interview series, and Brad Tolinski, journalist and live streaming host, as they share tips and techniques for live streaming success. They'll show how you can create quality live video content that engages and informs, whether you're a musician, music retailer or manufacturer.

12 P.M.
GETTING YOUR MUSIC FEATURED IN THE MEDIA'S DIGITAL AGE (DOUBLE SESSION)
Getting your music reviewed and featured in today's digital age is an art form of its own, with media companies consolidating and more indie artists vying for a piece of the pie. Join this panel for an exciting hour of hands-on tips and tricks by renowned music journalist Dan Kimpel, Music Connection magazine's Hillorie McLarty, seasoned entertainment publicist Hunter Scott and musician Gabrielle Wortman of the band Smoke Season. You'll hear how each aspect of the machine operates from the people doing it every day and leave with some new skills for doing it yourself.

1 P.M.
THE FUTURE OF HIT SONGWRITING: THE NEXT 5 YEARS (DOUBLE SESSION)
Imagine having your very own crystal ball where you could look into the future of the music business. What would the next five years look like? Award-winning songwriter and author Thornton Cline and singer-songwriter Bryce Hitchcock will moderate a panel of hit songwriters, producers and artists who've navigated the music industry from present to the future. They'll make their best predictions about the creative side (songwriting, producing and performing), the technical side (software, hardware, computers and instruments) and the business side (sales royalties, performance royalties and collecting payments) of the industry.

2 P.M.
WOMEN IN MUSIC SOUND OFF (DOUBLE SESSION)
In this special double session, female leaders share their insight and experience in navigating the music and audio industries. Featuring tips, anecdotes and stories from the front lines, this panel will inspire and energize both men and women — and focus on creating real change and moving forward in relation to gender in the music industry. The session will be hosted by Laura B. Whitmore, founder of the Women's International Music Network and producer of the She Rocks Awards.

3 P.M.
LESSONS LEARNED (DOUBLE SESSION)
Every musician experiences ups and downs on the road of life, but you can avoid big pitfalls by taking other people's advice to heart. In this session, Chandra Lynn, MI marketing veteran and host of glowliving.com, takes her "Lessons Learned" video interview series to the NAMM Idea Center's live stage for hard-won wisdom from a legendary guest artist. This interview will explore the artist's experience with auditioning for gigs, leveraging endorsements, honing technical chops, and staying healthy and balanced on the road.

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