DEC. 7 I ERNIE BALL, KMC MUSIC I DISTRIBUTION
KMC Distributes Ernie Ball

KMC Music has been appointed to serve as a United States distribution partner by Ernie Ball.

According to Roger Hart, KMC Music vice president of merchandising, the appointment is effective immediately and includes the entire range of Ernie Ball strings, pedals, picks and accessories.

"Ernie Ball is a dominant force in the string market and remains a true innovator," Hart said. "We are honored to serve as a key value-added distribution partner with this iconic company. The appointment represents another major step forward in KMC Music's expanding commitment to the MI industry overall and its drive, in particular, to offer retailers the very best range of choices in every product category."

Ernie Ball has been making electric guitar and bass strings since 1962. World-class players like Paul McCartney, Keith Richards, Eric Clapton, Slash, Jimmy Page and Buddy Guy have all played Ernie Ball strings.

"KMC Music has the scale, depth and broad geographic coverage to help us reach more customers in more markets than ever before," said Brian Ball, president of Ernie Ball. "Their executive leadership, field sales management, telephone sales force, customer support and product specialists will help in broadening our level of exposure and share of the shelf."