APRIL 12 I MUSIKMESSE, PROLIGHT + SOUND I EVENT
Musikmesse Sees High Attendance for New Format

Musikmesse and Prolight + Sound was held April 7—10 in Frankfurt, Germany, and saw nearly 110,000 visitors — up from 108,409 in 2015 — from around 130 countries. Held at the Frankfurt Fair and Exhibition Centre, 2,043 exhibitors from 60 countries made presentations at the restructured shows, which included a hall exclusively reserved for trade professionals, a Business Academy where trade visitors and manufacturers took part in professional development programs and themed music halls that were open to consumers all four days.

"For us, the new concept has been an outstanding success," said Michael Kunz, senior product manager for Kawai Europa GmbH. "Our aim was to reach both retailers and consumers, and we achieved this very well at Musikmesse where the level of internationality is much higher than at any other comparable event."

Additionally, more than 20,000 music fans attended the 50-plus concerts at the Musikmesse Festival, which was held for the first time at over 30 locations in conjunction with Musikmesse.

"We are delighted that the first Musikmesse Festival was able to inspire so many people," said Musikmesse Festival Director Wolfgang Weyand. "The concept of taking music to the city is a success."

musikmesse.com
prolight-sound.com