April 11 I GUITAR CENTER, WYLDE AUDIO I PARTNERSHIP
GC Partners With Zakk Wylde
Guitar Center has partnered with guitarist Zakk Wylde, encompassing a private master class program for unsigned artists and a new line of Zakk Wylde guitars under the brand name Wylde Audio.
"I'm very excited for the launch of Wylde Audio," Wylde said. "For me, it's the next logical step. You start as a player, manager, VP of team operations, then team owner. I've surrounded myself with super talented people to make this vision become a reality. It only makes sense to join forces with Guitar Center for a retail partnership, with their history of encouraging talent and supporting musicians."
The guitarist's new line of guitars, which are available in three models (Odin, Viking and Warhammer), are available for purchase at select GC locations or online at guitarcenter.com. All three models feature a solid mahogany body with a set 3-piece maple neck with ebony fretboard and a pair of Wylde's signature EMG 85/81 active pickups.
Starting April 1, unsigned guitar players can compete to be part of a private master class with Wylde. To be considered, fans can upload videos of themselves playing Wylde's latest single, "Sleeping Dogs," and submit it through the official contest platform: guitarcenter.com/masterclass. Wylde himself will hand-select the top five guitarists to win the grand prize.
"With the launch of Wylde Audio, it was only fitting that we have a musician of Zakk Wylde's caliber participate in Guitar Center's Master Class," said Jake Cheung, Guitar Center manager of music marketing and artist relations. "Zakk rarely participates in these programs, so we're excited to bring this exclusive opportunity to our customers to receive a private master class from one of the world's greatest guitarists."
guitarcenter.com
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