SEPTEMBER 1 I D'ADDARIO I AWARD
D'Addario's XL String Package Wins Design Award

The newly designed packaging for D'Addario's flagship XL electric guitar string brand recently won a silver prize at the 2016 Graphis Design competition. D'Addario's XL's packaging was one of 282 entries from six continents across 25 categories.

A design industry tastemaker since 1952, the competition is annually hosted by Graphis, The International Journal of Visual Communication, and is widely considered one of the field's most esteemed accolades.

D'Addario joined forces with the design team at VSA Partners to revolutionize the aesthetics of its core XL brand. The entire visual element, feel, messaging and opening mechanism of the packaging was updated.

The new, evolved look retains some of D'Addario's traditional packaging elements but has been modernized to attract the next generation of players discovering the iconic strings for the first time.

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