JUNE 1 I AIMM I APPOINTMENT
AIMM Names Barry Mitchell Executive VP

AIMM, the Alliance of Independent Music Merchants, has appointed Barry Mitchell executive vice president.

Mitchell brings more than 20 years of experience in the MI industry to AIMM. Most recently, he held the position of vice president of customer management for MUSIC Group. In this role, he was responsible for the MUSIC Group's Behringer and Bugera brands in the United States, Canada and South America. Prior to MUSIC Group, Mitchell was the director of merchandise, guitar accessories for Guitar Center and was responsible for management of the category, which was the largest bottom line revenue contributor for the company's enterprise brick and mortar and e-com businesses. Prior to Guitar Center, Mitchell worked as the director of sales for Line 6.

In his new role at AIMM, Mitchell will be responsible for establishing, leading and representing the alliance's strategic directives and programs for preferred member vendors, member retailers and the MI industry as a whole.

musicmerchants.com