MAY 5 I MANTOVA'S TWO STREET MUSIC I AD CAMPAIGN
Mantova's Two Street Music Releases Local TV Commercial
Mantova's Two Street Music in Eureka, California, recently released a new TV advertisement.
The ad was released as part of a local news channel's effort at highlighting family businesses in Humboldt County, California.
"We were intrigued with the 'family angle,'" said Anthony Mantova, owner of Mantova's Two Street Music. "Advertising that we are a local business only helps us stand out from the big box stores. However, pointing out that we are also a family-owned business helps us stand out even more.
"We wondered: For the music stores that happen to be family owned, maybe giving customers access to the family could build loyalty in a little different way?"
The advertising campaign kicked off the week of April 20 and will run for three months, ending in July.
Check out the video here: https://www.youtube.com/watch?v=1R4vRrk88BQ
mtsmusic.com
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