MAY 5 I HAL LEONARD I ACQUISITION
Hal Leonard Acquires Tunessence

Hal Leonard announced on May 1 that it has acquired Tunessence.

Founded in 2012 by recent Carnegie Mellon graduates, Tunessence operates a Web-based platform for interactive music lessons. The software synchronizes audio and video assets with music notation, providing a follow-along marker, looping and tempo control.

"Tunessence has made it easier for aspiring musicians to learn how to play their favorite music online," said Alexander Soto, co-founder of Tunessence. "With Hal Leonard's vast library and expertise creating music lessons, we'll be able to continue that mission on a larger scale."

Hal Leonard will use Tunessence's technology for many of its websites and upcoming digital initiatives, across all of its editorial divisions.

"Our GuitarInstructor.com website was in the midst of a major revamp, and Tunessence proved to be a first-class, tech savvy solution for taking this site to the next level," said Jeff Schroedl, Hal Leonard executive vice president. "Tunessence will be debuted within GuitarInstructor and included in many other Hal Leonard projects moving forward."

"We hoped to help a new generation of practicing musicians with Tunessence," said Matthew Bauch, Tunessence co-founder. "Hal Leonard is the perfect company to team with to make our vision come true. We're excited to see what lies ahead."

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