SEPT. 22 I HAL LEONARD I PARTNERSHIP
Hal Leonard, Groove3 Announce Partnership
Hal Leonard Books, a division of Hal Leonard, and Groove3 have announced a long-term strategic partnership to develop and deliver content.
The collaboration hopes to transform Hal Leonard's content, including series such as Music Pro Guides and Quick Pro Guides, using Groove3's proven online video delivery system and subscription model, while expanding Groove3's reach beyond the community the company has built over the last 10 years. The content will address all aspects of the music-making process, including recording, production, engineering, mixing, songwriting, DAW guides and more.
"Groove3 has always had the end user's best interest in mind and is dedicated to delivering the best tutorials about today's audio tools and recording and production techniques," said Antony Livoti, Groove3 vice president. "Now having the opportunity to partner with Hal Leonard and offer their first-class content alongside ours, it's a match made in heaven for all audio professionals and hobbyists alike around the world."
"Hal Leonard has been a pioneer in offering digital content to active music makers for decades, and the Groove3 partnership, along with our many other recent digital and Web based initiatives, will allow us to continue to offer the best in music instruction for years to come," added Hal Leonard President Larry Morton.
Groove3 currently offers more than 850 hours of online training. The new, exclusive content from Hal Leonard will include product by world-renowned recording, audio, and music experts from many fields. In addition, the partnership allows for the development and offering of customized online programs for traditional resellers, such as musical instrument dealers, and licensing programs to audio-trade outlets, secondary and higher educational institutions, and industry organizations.
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