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Schedule of Events
WEDNESDAY, JULY 16
8:30 a.m.–4 p.m. Retail Boot Camp Nick Failla, Alan Friedman and Daniel Jobe Want to get more customers and close more sales? Take control of your inventory once and for all? Run successful promotions that don’t require lots of time and money? If you and your staff want the inside track, then sign up for Retail Boot Camp! The boot camp is for everyone, so bring the whole team. (Lunch is served at noon.)
6 p.m. Insight: Iconic Artists and the Gear That Inspires Them Country music superstar Vince Gill makes an encore appearance at Summer NAMM as he joins co-host Tom Bedell of Two Old Hippies for this session that features some of their all-star musician friends. Hear never before shared stories behind the treasured instruments that brought these musicians’ greatest hits to life. Gill’s band “The Players” will provide the soundtrack to this opening-night party. Free food and beverages will be served.
THURSDAY, JULY 17
BREAKFAST SESSION 8 a.m. NAMM Retail Summit Joe Lamond, NAMM President and CEO, with guests We’re living in a world of same-day delivery, instant price shopping and unprecedented customer expectations. Join Joe Lamond as he sits down with retail leaders who are thriving in the new business normal. (Free breakfast is served until 8:30 a.m.)
10:30 a.m. How I Got 5 Million Views and 13,000 Subscribers on My YouTube Channel Rocks has reached 5 million views and 13,000 subscribers on his YouTube channel. He’ll share his strategy for using YouTube to promote his business and drive sales.
11 a.m. The Keys to a Powerful Website
11:30 a.m. 10 eBay Strategies That Maximize Your Sales and Profits
12 p.m. Simple Ways to Improve Your Cash Flow Alan Friedman of Friedman, Kannenberg & Co. and Deb Barker of GE Capital offer easy ways to leverage debt for increased profitability and cash flow.
12 p.m. NAMM Import/Export Forum Music City Center, Room 205 This forum will address updates on current import/export regulations and how they may affect business. Members affected by regulations impacting the shipment of planet or animal products are encouraged to attend.
12:30 p.m. Google AdWords: The Best Advertising for Your Buck Nick Failla, marketing guru and president of Collected Concepts, reveals easy-to-follow Google AdWords strategies to get you up and running in no time.
1 p.m. Music Lessons: How I Built a Program With 2,000 Students
1:30–2:30 p.m. Community Ukulele Circle Music City Center, Outside Main Entrance Kala provides the ukuleles for this lively jam. No experience needed.
1:30 p.m. Music Lessons: How to Keep Your Best Teachers Gayle Beacock of Beacock Music shares her secrets for holding on to the talent you have and keeping a steady stream of new, skilled teachers flowing into your program.
2 p.m. New Ways to Market Your Store Online
2:30 p.m. Top Apps You Can Live By Join CJ Averwater of Amro Music and NAMM Young Professionals as he looks at 10 apps that you’ll want to know about and use. Find out how to eliminate your pile of receipts, scan documents using your smartphone, and teleconference and videoconference for free. Averwater will give live demos of each app.
3 p.m. Make More Money With Your iPad
3:30 p.m. How I Had My Best Sales Month Ever Using Radio Monster Music’s Brian Reardon will walk you through his radio ad campaign, covering the ad messaging, how he chose the right radio station to partner with.
4 p.m. 5 Ways to Turn Your Repair Department Into a Profit Center
4:30 p.m. How to Boost Your Business With Tech Products Ryan West of West Music and John Mlynczak of PreSonus will explore how music educators are integrating technology in the classroom and successful examples of how West Music has grown its business by offering technology products and services.
FRIDAY, JULY 18
BREAKFAST SESSION 8 a.m. Leadership in the ‘New Normal’
10:30 p.m. Confessions of a Chain Retailer
11 a.m. Streetwise Sales Secrets Brian Parsley is back and this time he is giving listeners a chance to build their skills and learn from the experts — hawkers on the streets of South Africa. These masters sell everything from Super Glue to jewelry, despite getting rejected hundreds of times. Parsley lived alongside them and studied their techniques for closing deals. Learn their secrets on attitude, discipline and willingness to work with the next customer.
11:30 p.m. How to Compete With the Internet Giants (Double Session)
12:30 p.m. Merchandising Tips to Make, Not Break, Your Sales
1 p.m. Music Lessons: Your Biggest Questions Answered Danny Rocks is back, this time with Gayle Beacock of Beacock Music and Menzie Pittman of Contemporary Music Center. Join them as they address questions they’re privately asked by their peers. You’ll receive tips on student retention, handling makeup lessons and more.
1:30 p.m. Make More Money With Rentals
2 p.m. Yelp Help: Make Online Reviews Work for You
2:30 p.m. How I’ve Kept My Lesson Program Alive and Thriving Tired of student turnover? Summer months killing your lesson numbers? Retail sales slow? Find out how Billy Cuthrell of Progressive Music Center reversed these trends with his re-invented lesson program. Based on the cellphone store model, his program has significantly boosted student retention and helped move inventory by getting students into an affordable instrument. Learn how you can do this and more with an instrument/lesson package program.
3 p.m. Simple Ways to Get Found on Google
3:30 p.m. Our Most Unique and Profitable Source of New Students
4 p.m. 5 Successful Facebook Promotions
4 p.m. NAMM YP Event Music City Center, Room 207B Listen to a keynote speech by Chris Martin of Martin Guitars, who will discuss his company’s legacy and his experience in the industry. Stay for a group roundtable discussion and happy hour beginning at 5 p.m.
4:30 p.m. Back-to-School Promotions to Start the Fall Off Strong Lauren Haas Amanfoh of Royalton Music Center presents her three most successful back-to-school-promotions. She’ll outline her best ideas to increase retail sales, boost lesson sign-ups and improve rental numbers for the fall.
7 p.m. Top 100 Dealer Awards Support your peers, enjoy live music and pick up some powerful business-boosting ideas during this annual awards ceremony. NAMM will name its “Dealer of the Year” as well as other titles, including “Best Merchandising Display” and “Best Emerging Dealer.”
SATURDAY, JULY 19
BREAKFAST SESSION 8 a.m. Best in Show Frank Alkyer, publisher of Music Inc. and UpBeat Daily magazines, with panel Join Frank Alkyer, publisher of Music Inc. and UpBeat Daily magazines, and a panel of music retail experts as they reveal the best and brightest products and services at the show. Find out about the gear that’s sure to be a big deal this holiday season and check it out before you leave the show. (Free breakfast is served until 8:30 a.m.)
10:30 p.m. More Than 1 Million Facebook Fans: How to Grow Your Social Media Presence Find out how Online Editor Damian Fanelli increased Guitar World’s fan base from 50,000 to more than 1.2 million Facebook fans. In this one-on-one interview with Mad Sun Marketing’s Laura Whitmore, Fanelli will share practical tips and insights to help you increase your fan base.
11 a.m. Google Tools to Manage Your Business and Life Donovan Bankhead of Springfield Music has successfully used Google Tools to stay ahead of the curve. Come hear how tools, such as Gmail, Google Calendar and Google Drive, can change your day-to-day experience — and impact your bottom line.
11:30 a.m. 5 Ways to Increase Your Lesson Sign-ups Starting Monday
12 p.m. 10 Tips for Effective Emails That Get Opened! Mike Guillot of Mississippi Music offers 10 simple tips for effective email communications. He’ll give you guidelines to get your emails opened, read and remembered.
12:30 p.m. How to Build the Ultimate Pedalboard (Double Session)
1:30 p.m. 10 Keys to Marketing Success for Musicians Laura Whitmore of Mad Sun Marketing presents a practical, tips-based workshop on the 10 most essential marketing elements that every musician should use to promote themselves, their music and their products.
2 p.m. How to Get an Endorsement Deal
2:30 p.m. Hit Songwriting: Secrets of the Pros Join Thornton Cline and a panel of fellow hit songwriters for an up-close look at the craft, art and business of songwriting.
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