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JUNE 17 I D'ADDARIO I AWARD John D’Addario Jr., vice chairman of D’Addario, accepted the Koblenz Lifetime Achievement Award on behalf of himself, The D’Addario Foundation, and D’Addario & Company, Inc. for their dedication to promoting classical guitar. The ceremony took place during the 22nd Koblenz International Guitar Festival at the Electoral Castle of Koblenz, Imperial Hall in Koblenz, Germany. The Koblenz International Guitar Festival and Academy's mission is to encourage artistic excellence, scholarship, and philanthropy by organizing events that promote the concert guitar on a worldwide basis. "The art of the classical guitar has long been recognized as fundamentally the heart and soul of this versatile instrument," said John D’Addario Jr. "It is a tribute to the many gifted and talented people who dedicate their lives leaving as a legacy their interpretation of the beautiful music written and transcribed for the guitar. To play a small part in its history over several generations has been an honor and privilege we take seriously and intend to continue for many generations to come." D’Addario also celebrated the achievement with a special launch party on June 6, where they introduced the new line of ProArte Carbon classical guitar strings and updated classical string packaging.
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