Unless otherwise noted, the following events will be held in NAMM’s Idea Center (booth 5501 in Hall B).

WEDNESDAY, JAN. 22

8:30 A.M.–5 P.M.
2014 Retail Boot Camp
Nick Failla, Michael Newman, Alan Friedman and Daniel Jobe
California Ballrooms A-B
Hilton Anaheim Hotel
This intensive one-day training cuts straight to the pain of running a music retail store in this age of technology. This boot camp is for everyone, so bring the whole team. The boot camp is free to all NAMM members, but they must sign up at namm.org.
(Lunch will be served at noon.)

5:30 P.M.
NAMM Pre-Show Block Party
NAMM GoPro Stage, Grand Plaza
Stop by the party to take in some live music and food trucks, while enjoying plenty of networking opportunities.

THURSDAY, JAN. 23

BREAKFAST SESSION
8:30 A.M.
Breakfast of Champions
Moderator: Joe Lamond, NAMM President and CEO 
Hilton Anaheim Hotel, Pacific Ballrooms
Joe Lamond will explore the recent breakthroughs that are changing music retail and supply. Listen while he sits down with industry leaders who are changing the way we think about selling, marketing and producing musical products. (Free breakfast served from 8–8:30 a.m.)

10:30 A.M.
5 Strategies for Retail Growth
Donovan Bankhead of Springfield Music reveals five key strategies that have kept his company healthy. Walk away with ideas you can apply right away.

11:00 A.M.
How We Multiplied Our Lesson Sign-Ups
Join Gayle Beacock of Beacock Music as she shares her store’s strategy for revamping its lesson program to ensure profitability and consistent growth.

11:30 A.M.
Facebook Rebooted
Listen in as Michael Newman of Michael Newman Consulting discusses new Facebook tools and advertising features to drive users back to a store’s website.

12:00 P.M.
40 (More) Tips From Music Professionals 40 and Under
Join NAMM Young Professionals’ Cris Behrens of Summerhays Music Center, Ryan West of West Music and CJ Averwater of Amro Music as they deliver 40 tips you can put to use in your store as soon as next week. (The session is presented by NAMM Young Professionals, a networking group of NAMM members under the age of 40.)

12:30 P.M.
The Top 5 Challenges of Rookie Store Owners
Amy Ball Braswell looks at the top five biggest challenges she dealt with since opening her shop, Capo’s Music store, and how she overcame them to become a NAMM Top 100 dealer in their third year in business.

1:00 P.M.
5 Easy, Low-Cost Ways to Make Your Store Tech-Smart
Billy Cuthrell of Progressive Music Center discusses easy ways to make your store tech-savvy with software and hardware.

1:30 P.M.
Proven Promotions to Fill Your Store
Join James Harding, director of marketing for Gist Piano Center, as he reveals three proven promotions that will flood your store with customers for $500 or less.

2:00 P.M.
The Dirty Dozen: This Year’s Best Ideas (Double Session)
Danny Rocks and his team scour all corners of music retail to bring the 12 best business-building ideas that are working right now. The double session features retailers Mitch Brashers of Springfield Music and Jessica Duarte of Bertrand’s Music.

3:00 P.M.
How to Create YouTube Videos That Drive Sales
Marketing and retail expert Nick Failla of Collected Concepts looks at ways to take advantage of the simple tools available to music retailers that amp up your social media’s effectiveness.

3:30 P.M.
Get PR That Money Can’t Buy
Myrna Sislen of Middle C Music and Liz Reisman of Creative Music Center team up to provide examples of newsworthy store events, tips for writing effective press releases, do’s and don’ts for social media, and ideas for strategic partnerships.

4:00 P.M.
Make More Money With Rentals
Alan Friedman and Daniel Jobe, accountants from Friedman, Kannenberg & Co., instruct listeners on ways to make rentals more profitable and ensure that you’re not using improper accounting and tax methods.

4:30 P.M.
How to Turn Facebook ‘Likes’ Into Sales
Rick Camino of Hello Music shares proven and practical tips, tricks and tactics to turn Facebook “likes” into sales.

5:00 P.M.
Successful Summer Programs for All Your Students
Music Inc. columnist Pete Gamber explains how to develop an amazing summer program for all your students.

FRIDAY, JAN. 24

BREAKFAST SESSION
8:30 A.M.
Breaking Good: Growing Your Business in 2014
Small-business guru Barry Moltz with panel
Hilton Anaheim Hotel, Pacific Ballrooms
Barry Moltz and his panel of industry experts give a 360-degree view of the new business climate. They’ll explore everything from online competition and Internet marketing to the economy. Walk away with new ideas to jump-start growth, solutions to the most pressing challenges and a big-picture view of what to expect.

10:30 A.M.
50 Shades of Facebook
Cris Behrens explains the best tips to keep Facebook fans coming back and how to implement them before you leave The NAMM Show.

11:00 A.M.
How to Compete With the Internet Giants (Double Session)
Bob Popyk moderates while Ryan West of West Music and Bryan McCann of Instrumental Music present proven ideas to get customers into your store rather than lose business to e-commerce giants. Learn ways to keep your existing customers, hold your profits and stay in business when online merchants get in the way of a sale.

12:00 P.M.
9 Ways to Get Your Email Opened
Barry Moltz is back, doling out tricks, techniques and strategies to help a music store stand out and ensure its emails get seen.

12:30 P.M.
Go Mobile: Take Your Website on the Road
John Pedersen of Pedersen’s Band & Orchestra recently converted his store’s website into a mobile-friendly format and shares what he learned in the process. He’ll walk listeners through the sales- and customer-building applications that make a mobile site worthwhile.

1:00 P.M.
What Works for Me: The Best Ideas From Master Retailers (Double Session)
George Hines of George’s Music and Danny Rocks moderate, while an AIMM retail panel share their ideas for increasing in-store and online traffic, developing a purchasing strategy that works, and hiring and developing quality employees.

2:00 P.M.
How to Host the Ultimate Rock Camp
Contemporary Music Center’s Menzie Pittman walks attendees through what works and what doesn’t when it comes to building a rock camp as well as ways to keep students involved once the back-to-school season starts up again.

2:30 P.M.
Top 10 Cost-Cutting Strategies for 2014
Join Greg Billings of Steinway Piano Gallery for a look at the best strategies to cut costs without hurting income and adding more income to the bottom line.

3:00 P.M.
Best Social Media Examples From Music Retailers
Jen Lowe of Boom Boom Percussion takes listeners on a brief journey through the best social media examples from fellow music stores.

3:30 P.M.
Your Roadmap to Building a Successful Lesson Program
Listen in as John Kolbrich of Avalon School of Music discusses ways to turbocharge your lesson program and retail business, so they continue to expand.

4:00 P.M.
10 Merchandising Tips to Increase Sales
Tracy Leenman of Musical Innovations delivers 10 fast and easy merchandising ideas to make your store more shopper-friendly and designed to yield the most sales per transaction.

4:00 P.M.
NAMM YP
Member Center, Convention Center
The NAMM Young Professionals hold its annual meeting featuring Music Inc.’s Frank Alkyer as its keynote speaker.

4:30 P.M.
What Do I Do About My Social Media? (Double Session)
Listen in as moderator Grant Billings of Billings Piano Gallery, and panelists deliver a no-nonsense social media strategy.

7:00 P.M.
29th Annual TEC Awards
Hilton Anaheim, Pacific Ballroom
The TEC Awards are presented in 30 categories with this year’s Les Paul Award going to Todd Rundgren of Utopia fame. Must have a ticket to enter.

SATURDAY, JAN. 25

BREAKFAST SESSION
8:30 A.M.
The Mirror Test: Is Your Business Staying Relevant?
Jeffrey Hayzlett, author, business owner and host of Bloomberg Television’s “C-Suite”
Hilton Anaheim Hotel, Pacific Ballrooms
Join Jeffrey Hayzlett, global business celebrity and host of Bloomberg Television’s “C-Suite,” for the marketing, management, selling and customer engagement techniques you need to surge ahead in today’s changing business climate.

10:30 A.M.
Simple Ways to Get Found on Google
Gabriel O’Brien of Larry’s Music Center reveals easy ways to boost your Google ranking for better search results.

11:00 A.M.
Turn Your Rental Customers Into Your Top Customers
Liz Reisman of Creative Music Center shares no-hassle ideas to turn rental customers into customers for life using tools you already have in your business.

11:30 A.M.
What Do I Do About My Website? (Double Session)
Danny Rocks is back with a panel discussion featuring retailers who are making their websites work for them.

12:30 P.M.
How I Built an Award-Winning Lesson Program
Susan Pascale of the South Pasadena Strings Program shares how she built a nationally acclaimed music lesson program that not only creates more retail sales, but also elevates her company’s local profile.

1:00 P.M.
How I Used Social Media to Improve My Business
Bruce Treidel of Bethel Music Center explains how to use social media and website metrics to design a multifaceted campaign that encompasses all relevant platforms.

1:30 P.M.
Create a Strong Cash Flow Cycle
Lori Supinie of Senseney Music explains concrete strategies to keep your cash pump strong and streamlined.

2:00 P.M.
5 Technologies That Will Change Your Business
David Rice of ProSound & Stage Lighting and Omacro covers everything from managing product information on your POS, website and purchasing system to simple SEO tips.

2:30 P.M.
Google AdWords: The Best Marketing Decision I Ever Made
Leslie Faltin of Instrumental Music Center explains how any business owner can easily take charge of its online marketing with Google AdWords.

3:00 P.M.
Take the Headache Out of Hiring
Colleen Billings of Billings Piano Gallery explores the formula for attracting, selecting and launching the right people into your business.

3:30 P.M.
How to Create the Perfect Inventory
Donovan Bankhead is back and this time he is explaining how to create an ideal inventory for your business as well as an how to develop an open-to-buy plan.

4:00 P.M.
New Ways to Expand Your Lesson Program
Join Liane Rockley of Rockley Music as she uncovers ideas for successful expansion, new classes (to generate additional income) and effective marketing.

4:30 P.M.
Take Your Store’s Financial Pulse (Double Session)
Accountants Alan Friedman and Daniel Jobe are back and this time they are discussing the top 10 financial retailing musts for improving your store’s profitability as well as its cash flow.

7:00 P.M.
Muriel Anderson’s All-Star Guitar Night
Platinum Ballroom, Anaheim Marriott
Join Anderson and her friends for a full night of live music. Attendees must have a ticket to enter.

SUNDAY, JAN. 26

BREAKFAST SESSION
8:30 A.M.
Best in Show: The Next Big Thing
Frank Alkyer, Publisher of Music Inc. and UpBeat Daily, and panel
Hilton Anaheim Hotel, Pacific Ballrooms
Music Inc.’s Frank Alkyer moderates as six music retail gear experts reveal their top
picks in four categories for the best products and services at the show.

10:30 a.m.
5 Product Trends for 2014
Purchasing guru Mike Guillot of Mississippi Music explores five product trends to pay attention to in 2014.

11:00 A.M.
Make or Break Your Lesson Sign-ups!
Pete Gamber is back and discussing how to use the phone to build your lesson program instead of hurt it.

11:00 A.M.
Trombone Circle
Member Center, Convention Center Lobby
Stop by to jam with a group of trombonists.

11:30 A.M.
Attract New Customers With Mobile Marketing
Industry expert Ravi explains how music retailers can reach potential customers at the times when they are most likely to bite.

12:00 P.M.
What’s Your Music Store Worth?
Robin Sassi, business law attorney and president and CEO of San Diego Music Studio, walks listeners through what they need to know when purchasing a music store and what to avoid when selling a music store.

12:30 P.M.
Practice Personalities for Adults: Effective and Efficient Ways to
Practice According to Your Personality (Double Session)
Thornton Cline of Clinetel Music and a panel of music educators will present nine adult practice personalities based on observations and interviews with more than 1,000 music students.

1:30 P.M.
2014 Best Tools for Schools Awards
Editors and guests of Timeless Communications host the announcement of winning products in the annual Best Tools for Schools Awards.

2:00 P.M.
“The Live Room” with Gary Clark Jr. (Movie Short)
“The Live Room” is an exclusive video series that captures today’s most innovative artists performing live recording sessions in the most iconic recording studios across America.

2:30 P.M.
“Turn It Up!” (Guitar Documentary Screening)
This feature-length film is a celebration of the electric guitar. Hosted by Kevin Bacon, it features exclusive interviews with guitar legends, from Les Paul to Slash to B.B. King.

3:00 P.M.
Ukulele Circle
Member Center, Convention Center Lobby
Jam with fellow uke enthusiasts.