SEPT. 13 I THE 2011 HOLIDAY SALES GUIDE I IDEAS
Holiday Sales Quick Tips

Music Inc.'s upcoming October issue features the 2011 Holiday Sales Guide. This special section was so jam-packed with great ideas from music retailers that we couldn't include them all. Here are a few great tips from the cutting-room floor.

Peter Dods
Easy Music Center; Honolulu
"We have been killing it recently with Numark DJ gear. I would have to pick the NS6 as the hot DJ item of this year. At $999 street, the value is amazing. It comes with Serato Itch software for free, and all upgrades have been free. It makes controlling and mixing four decks at the same time a snap. I can teach anyone — even my guitar guys — how to beat match on it in about 5 minutes."

Paul Tobias
Tobias Music; Downers Grove, Ill.
"We always have offered an entry-level guitar package for the holidays. Most stores do it, but we try to be a little different. We don't like selling a guitar in a box. We'd rather have them in a gig bag or case and then put the accessories in a gift bag. We think it just looks a little classier."

Anthony Mantova
Mantova's Two Street Music; Eureka, Calif.
"For current promotions, we are known as the 'home of the $3 guitar restring.' When you buy a pack of guitar strings, you only pay $3 for a restring."