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SEPT. 2 I BETHEL MUSIC CENTER I PROMOTION Bethel Music Center founder Bruce Treidel recently became the star of a Google video promotion. Google chose Bethel, Conn.-based Bethel Music for its success using Google AdWords. The segment, filmed May 20 at the store, features Treidel discussing his love of promoting music in the community and how using AdWords has boosted his business. During the segment, he said business has "never been this good. In the last year, because we've been really targeting with Google AdWords, we've grown about 15 percent — at a time when a lot of business are failing." Treidel mentioned that the shoot took all day. "On May 20, a large truck rolled into our parking lot, along with two large vans filled with a complete film crew, Google executives and marketing executives," he said. "They transformed the store into a movie set and filmed all day."
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