APRIL 26 I MUSIKMESSE I SHOWS
Musikmesse 2011 Attracts 75,221

Musikmesse 2011, held April 6–9 in Frankfurt, reported 1,511 exhibitors representing a record-breaking 55 countries. The show also attracted 75,221 attendees, a slight decline compared to last year's 77,609. However, the proportion of international visitors remained unchanged at 33 percent.

During the show, Musikmesse also reported that 75 percent of exhibitors regarded the current economic situation to be satisfactory or good, an increase of 3 percent over 2010.

"The musical instrument sector, which came through the recent crisis very well, is taking a very positive view of the future," said Detlef Braun, member of the board of management of Messe Frankfurt. "Although the impact of the crisis is still being felt in the U.S. market, exhibitors are confident of being able to increase their sales this year."

More Messe Stats
• Of the 75,221 visitors, 24,688 came from outside Germany. Following Germany, which had 50,533 attendees, the best-represented visitor nations were The Netherlands with 2,424, France with 1,996 and Italy with 1,843. The United States had 606 attendees.

• The show featured more than 1,000 concerts, workshops and product demonstrations.

• According to Musikmesse, 96 percent of visitors surveyed said they were satisfied or extremely satisfied with the convention. Compared to 2010, 2 percent more visitors said they "achieved their goals for the fair."

musikmesse.com