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MARCH 16 I SCHMITT MUSIC I NICHES Schmitt Music is celebrating the opening of its saxophone pro shop this week with a series of contests, educational events and performances. The roughly 600-square-foot shop, located inside the company’s Brooklyn Center, Minn., facility, includes a range of professional sax models and accessories. A Bose stereo system has been installed, so customers can demo instruments to backing tracks. The shop also features what Joerg Hermsen, Schmitt’s director of marketing, called a “jazz club-inspired” theme. Reps from Buffet Crampon, Conn-Selmer, Yamaha and Jupiter are stopping by this week to host giveaways. Buffet Crampon clinician Al Maniscalco also hosted a master class on March 14. “There’s a good saxophone market in our area, and there’s nothing else like this to serve those customers,” said Tom Schmitt, president of Schmitt Music. “Sax players would have to travel a long way to be able to try out this many different high-end saxophones all in one place. We’re hoping that putting all these great horns together with knowledgeable, friendly people; a tremendous repair shop; and a comfortable atmosphere will appeal to customers and be a new line of business for our company.” MI | |
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