NOV. 17 I MUSIC CHINA I SHOWS
Music China:
Quality Shows

Music China attracted 42,499 local and international visitors to the Shanghai New International Expo Centre from Oct. 13–16.

“The show was a huge success,” said Evan Sha, deputy general manager for Messe Frankfurt Shanghai. “However, in line with the current global economy, our visitor numbers were 1.7-percent lower than last year.”

Buyers Seek Quality
More than 1,164 exhibitors had booths at Music China. Three hundred and twelve of those were oversees companies hosted in nine national pavilions from the Czech Republic, France, Germany, Italy, the Netherlands, Scandinavia, Spain, Taiwan and the United Kingdom. Big brand names, such as AXL, Hsinghai, KHS, Pearl River, Roland, Steinway, Warwick and Yamaha, were also represented.

This year exhibitors reported that buyers were showing more interest in quality products than at previous shows.

“Buyers are looking for good quality products with a brand name, so the economic recession is not too bad for our company, as we still have a steady sales increase this year,” said Lisa Zhu, China’s general manager for AXL, distributors for Fender, PRS and ESP electric guitars. “We have a lot of new products, and there is much interest in our limited-edition guitars, seen for the first time in China.”

messefrankfurt.com