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JULY 8 I MEL BAY I WEB NEWS Shopatron, a provider of e-commerce solutions, has added Mel Bay Publications to its roster of clients. Shopatron will provide secure online checkout services that will attach to Mel Bay’s existing product catalog. Mel Bay has joined more than 30 music industry manufacturers who use Shopatron’s Coex Freedom order exchange, which enables consumer orders to be fulfilled by retail partners. Initially, Mel Bay will make products available for purchase with shipment or in-store pickup in the United States. The company expects to launch Shopatron-powered e-commerce in the United Kingdom later this year. “We are always looking to better serve our customers,” said Bryndon Bay, president of Mel Bay. “With Shopatron, Mel Bay dealers will make additional sales and profit from consumer orders placed online. We can offer our entire catalog to consumers for convenient online purchasing, while strengthening our relationships with retailers. It’s a win-win situation that lets everyone succeed. As an added benefit, customers have the option to pick up merchandise in their local music stores.”
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