NOV. 4 I MUSIC CHINA I SHOWS
Music China Attracts
Record Numbers

Music China was held Oct. 9–12 at the Shanghai New International Expo Centre in Shanghai, China. The show attracted a record number of visitors from 91 countries and exhibitors from 23 countries.

During a two-day period, NAMM University organized several hands-on courses taught by leading players in the Chinese market. Altogether, 950 people attended NAMM’s nine events, an increase of 53 percent compared to last year.

NAMM University also organized a panel discussion entitled “The impact of weakening economies on the global music industry.” The discussion included Huang Weilin, chairman of Guangzhou Pearl River Piano Group; Jon Gold, senior VP of marketing and sales for Fender; Werner Husmann, director of marketing and sales for Steinway & Sons; Joe Lamond, CEO and president of NAMM; Wu Hsieh, president of KHS; and Cheng Jiantong, president of Roland Shanghai.

“The panel discussion was probably the most popular panel discussion at NAMM U in China in three years,” said Betty Haywood, NAMM’s director of international affairs.

MUSIC CHINA: STATS
Total number of visitors 43,238 (up 14%)
Local visitors 40,612 (up 16%)
Overseas visitors 2,626

Top 10 visiting nations and regions China, Korea, Taiwan, Japan, Hong Kong, United Sates, Singapore, Germany, Thailand, Malaysia
Total number of exhibitors 1,106
Local exhibitors 820
Overseas exhibitors 286

Number of countries represented 23

messefrankfurt.com