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Ted Eschliman is a music industry veteran and a co-owner of Dietze Music, based in Lincoln, Neb. His columns address the various issues specific to independent music product retailers.

20122011201020092008

FEBRUARY 2015
You Don’t Bring Me Flowers
A warning against taking your customers for granted
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JUNE 2015
The Ignore Mode
You don’t have to be pushy to get through to customers who are ‘just looking’
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AUGUST 2015
Not Just a Salesman
‘We only win when we are relevant through the activities of and cultural contact with our customers both in and outside the store.’

{DOWNLOAD ARTICLE} NOVEMBER 2015
Season of Impressions
How to make impressions on seasonal customers

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