Ted Eschliman is a music industry veteran and a co-owner of Dietze Music, based in Lincoln, Neb. His columns address the various issues specific to independent music product retailers.
		JANUARY 2008 Are Indies Better? 'A fresh-faced, chain-store 'punk' may not have our veteran staff's knowledge base, but indie music retail attitude can also work to a store's disadvantage.' {DOWNLOAD ARTICLE} FEBRUARY 2008 Aging-Owner Syndrome 'The junior-partner succession model can be an effective one, though not an obvious choice outside of family-owned businesses.' {DOWNLOAD ARTICLE}MAY 2008 Irresponsible Loyalty ‘We decided this past NAMM show was a critical opportunity to nurture some fresh, new vendor relationships.’ {DOWNLOAD ARTICLE} JUNE 2008 The New Expectations ‘When we think of competitive retail it’s good to step back and examine how music product dealers fit into the the big picture of customer spending.’ {DOWNLOAD ARTICLE}JULY 2008 ’Net Profit Internet strategy for the local, independent music products retailer {DOWNLOAD ARTICLE} AUGUST 2008 Branding Your Stores ‘We have to remember that our brand is much more than the brands we sell.’ {DOWNLOAD ARTICLE} SEPTEMBER 2008 21st Century Promos “You don’t have to be spendy and extravagant to promote. Just clever.” {DOWNLOAD ARTICLE}

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