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Gerson Rosenbloom is Sweetwater's vice president of strategic management, the former president of Medley Music and a past NAMM chairman. E-mail him at: gersonmusicinc@gmail.com.

JULY 2018
Flexibility Yields Success
Rosenbloom warns about shifting market trends
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May 2018
Find Your 'Philly Special'
Applicable takeaways from the Super Bowl
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FEBRUARY/MARCH 2018
Dangerous Assumptions
Specific details matter when it comes to training new employees

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SEPTEMBER 2018
The Power of Failure
Rosenbloom explores the silver lining of mistakes

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NOVEMBER 2018
The Planned Departure
Rosenbloom explains why it’s important to plan ahead for your successors

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