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Gerson Rosenbloom is Sweetwater's vice president of strategic management, the former president of Medley Music and a past NAMM chairman. E-mail him at: gersonmusicinc@gmail.com.
2012201120102009

FEBRUARY 2015
The Danger of Technology
A focus on technology is good, but don’t lose sight of the impact of human interaction.
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JUNE 2015
Power of the Word ‘Yes’

No matter what the question is, it’s imperative to find a way to say ‘yes’
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JULY 2015
Think Before You Speak
Unscripted portions of your conversation can either endear you to your customer or forever tarnish the relationship
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SEPTEMBER 2015
Putting Price to Bed
Put the price question to bed by getting to know your customer’s needs
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Danger of Great Demos
Educating a customer makes the sale stick better than a great demo
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