NAMM President and CEO Joe Lamond (right) presents Milestone Award to Ron Pak from SIR Los Angeles and SIR New York's Erik White and Jenn Triquet.

SIR Receives NAMM Award for 50 Years
of Service

Studio Instrument Rentals was honored with the NAMM Milestone Award for 50 years of service at the winter NAMM Show.

The company was formed in 1967 when founders Ken Berry and Dolph Rempp rented out a bass guitar for a recording session in Hollywood. Today, the SIR truck can be seen delivering music and audio gear and services to tours and festivals across the nation, as well as countless TV appearances, awards shows and recording facilities.

To date, thousands of artists have used SIR to rent musical instruments and gear or to rehearse for tours in one of their 12 facilities across the United States. SIR's client list includes artists as diverse as Van Morrison, Dolly Parton, Jon Bon Jovi, Panic! At The Disco, Blake Shelton, Rihanna, Lady Gaga, TV host Jimmy Fallon, and more.

"After all these years, we're proud to see so many former employees now enjoying careers in all facets of the entertainment business — audio engineers, artists, backline technicians, television staffers and record executives," said Ken Berry, SIR's co-founder. "Everywhere there are musical artists and music, there seems to be someone involved who has worked at or been associated with one of our locations. We're also proud that many of today's recognized artists who became our customers back in the day have become so successful. It's been a pleasure to know that we, in our small way, have played a part in their careers and their success."

Many friends of SIR also offered their congratulations and sentiments about working with them over the years.

"I cannot believe SIR is turning 50 years old, and thank God they were around because my life would be totally different without you guys. You were right there for us from the beginning." – Nile Rodgers

"Where would I be without SIR? Unrehearsed, unfulfilled, unready. Grateful for all the years of joy and music spent here!" – Sting

"I just wanted to wish you the greatest, happiest, 50th anniversary ... Thank you so much, you've been a home away from home for us ... I love you guys, thank you for everything and for always treating me like a musician." – Joan Jett

"50 years of great service — thanks for being there!" – Brad Whitford (Aerosmith)

Presented annually by NAMM President and CEO Joe Lamond, the Milestone Award recognizes music businesses that have flourished through changing business environments to reach a noteworthy anniversary.