Morrie Backun and Qian Ni.
FEB. 6 I EASTMAN, BACKUN I PARTNERSHIP
Eastman Music Partners with Backun Clarinets
Eastman Music Company, manufacturer and distributor of musical instruments and accessories, announced that it has made a significant investment in Backun Musical Services, manufacturer of clarinets and woodwind accessories. This investment builds on the existing Eastman distribution of Backun products to dealers in North America.
The Eastman family of products, which includes Eastman, Wm. S. Haynes and S.E. Shires, now includes Backun clarinets and accessories. The agreement brings Backun's advanced woodwind instrument designs and manufacturing technologies into the Eastman portfolio, while leveraging Eastman's outstanding brand and strong dealer relationships.
"We are so happy to welcome Backun Musical Services to the Eastman family," said Qian Ni, CEO of Eastman. "The level of quality of their products complements the Eastman line of instruments and accessories, while providing an exceptional foundation on which to grow our woodwind offerings. Having followed the impressive growth of Backun over the years, we know great things are ahead for this partnership."
Backun President Morrie Backun said, "I have known Qian for several years, as we enjoy a similar history of being woodwind players who have developed our own businesses. The impressive organization he has built, including the exceptional team at Eastman, will help us grow the recognition and availability of Backun products, while bolstering Eastman's line of woodwinds. Our mutual goal is to continue offering exceptional products and outstanding customer service to musicians and dealers around the world."
Backun Musical Services will continue operations and manufacturing in Burnaby, Canada, while providing sales, marketing and manufacturing support and expertise to the Eastman group of companies.