Left: New York Sen. Charles Schumer and Jim D'Addario
NOV. 14 I D'ADDARIO I EVENT
NY Senator Features D'Addario
D'Addario was selected as a featured New York company for one of a handful of commercials running as a series for New York Sen. Charles Schumer's recent re-election bid.
The 30-second ad on behalf of Sen. Schumer's re-election campaign focuses on his successful efforts to support D'Addario from Chinese counterfeiters that were undercutting the company by manufacturing and selling phony D'Addario strings online.
At Sen. Schumer's urging, the Department of Homeland Security, the Department of Justice and the office of the U.S. Trade Representative launched a coordinated effort to crack down on manufacturers and distributors of the counterfeit strings; helping to save 800 D'Addario jobs in Long Island, New York.
The ad, which was filmed at D'Addario's headquarters in Farmingdale, New York, features Sen. Schemer and D'Addario CEO Jim D'Addario highlighting this achievement. It was one of a series of commercials that ran in October in the downstate New York region (NYC and Long Island) for two weeks, with tentative plans to air statewide.