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Cowtown Puts it in Park

“PARK(ing) Day” is described on its website as “an annual worldwide event where artists, designers and citizens transform … parking spots into temporary public parks.” On at least one stretch of sidewalk in downtown Las Vegas this past September, that meant a residency by the Gibson Guitars bus in front of Cowtown Guitars.

“A lot of people in Vegas did it,” said Roxie Amoroso, who co-owns the shop with her husband, Jesse. “The idea is that you take over metered spaces — we have those in front of our shop. There was sort of a street fair behind us — kids running around, people on the sidewalks with beers, food trucks.”

Along with plenty of fun, the store also saw a good bit of foot traffic, helped in part by the presence of Rick Harrison, from the popular Pawn Stars TV show. Jesse serves as the program’s guitar expert when the pawn shop is trying to provide a valuation on an instrument.

“We had a lot of really great vintage stuff out and playable,” Roxie said. “One that sold was one of the guitars on display, a ’64 White Epiphone Crestwood Custom. Anytime we stay open later we take advantage of it.”